By Dhirendra Tripathi
Investing.com – DraftKings stock (NASDAQ:DKNG) traded 1.5% higher in Tuesday’s premarket as the company signed a multi-year deal with Simplebet to expand Sportsbook in-game offerings.
DraftKings’ Sportsbook is live with mobile and retail betting operations in the U.S.
Integration with Simplebet’s micro-betting technology will allow DraftKings customers to engage with their sports by wagering, among other things, play-by-play, throw-by-throw and pitch-by-pitch throughout a sporting event.
The deal allows DraftKings to offer Simplebet’s micro-betting products for the NFL, MLB and NBA and a new suite of college football products.
With micro-betting, DraftKings customers can wager on individual moments over the course of a game through its Sportsbook.
Simplebet’s automated operations platform is used by sports betting operators, media companies and technology companies to enhance live sports with experiences in real-time.