Doritos Drops 4 New Dinamita Flavors That Will Take Center Stage in a Super Bowl Commercial (Exclusive)
PEOPLE staffers tried the exciting new snacks, which join the popular Chile Limón Dinamita flavor
Courtesy Doritos
Doritos drops 4 new Dinamita flavors.Doritos Dinamita is getting the Super Bowl treatment.
Four new flavors of the rolled chips will be the focus of the Doritos Super Bowl commercial this year, PEOPLE can exclusively reveal. Joining the original Chile Limón flavor are the new Doritos Dinamita Flamin’ Hot Queso, Hot Honey Mustard, Smoky Chile Queso and Tangy Fiery Lime.
PEOPLE got a first taste of the snacks and can confirm that each one packs lots of spice and pizzazz. Staffers especially loved the Smoky Chile Queso, which has the distinct taste of queso and is spicy but not too hot. The Hot Honey Mustard, which is unlike any other chip taste testers had tried before, was also a top contender.
Hot Honey Mustard, Smoky Chile Queso and Tangy Fiery Lime all come in a new stick option — similar to a veggie stick. The Flamin’ Hot Queso and Chile Limón take on the classic rolled chip form.
The Doritos Dinamita flavors, which will be featured during Super Bowl 2024 on Feb. 11, can be found on Snacks.com and at major retailers for $2.49 (4 oz.) and $5.99 (10.75 oz.).
The company teased that "more fiery Super Bowl updates" will be available soon.
In 2023, the Doritos Super Bowl commercial featured Jack Harlow, Missy Elliott, and Elton John. The spot followed Harlow's journey as a triangle player, all the way to an awards show where Harlow loses "triangle player of the year" to John.
"What?" a disgruntled Harlow mumbles to himself as John makes his cameo on stage.
"I like how sharp the humor is," Harlow told PEOPLE of the ad. "I like how fresh it feels. It doesn't feel like some old brand that doesn't understand how to connect with the youth. As a hip hop artist, everything I'm doing is so youth-driven and it's about being young and fun and forward-thinking and it feels like Doritos is on that same page."
Related: A History of Super Bowl National Anthem Singers
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Super Bowl LVIII will take place at Las Vegas' recently opened Allegiant Stadium on Sunday, Feb 11, marking the first time the famed city and state of Nevada will host the Big Game.
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