Dori Media Group Launches Int’l Sales of ViX Original Rom-Com ‘Lalola’ (EXCLUSIVE)
Tel Aviv-based multinational studio Dori Media Group (DMG), has launched international sales, outside of the U.S. and Latin America, of the ViX Original romcom “Lalola,” a remake of the 2007 International Emmy-winning hit from Argentina.
Shot in Mexico with a whole new cast led by Bárbara de Regil (“Rosario Tijeras”), Diego Amozurrutia (“Cuna de Lobos”) Alejandro de la Madrid (“La rebellion”) and Alexis Ayala (“Amar a Muerte”), the new version debuted Feb. 2 on the fast-growing Spanish-language streaming platform run by TelevisaUnivision.
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“Lalola” follows a prosperous businessman used to getting his way with women to boost his ego. He gets his comeuppance when he wakes up one morning in the body of a woman. Desperate to revert to his original body, he struggles to protect his job and his relationships with his family and his best friend.
In this altered state, Lalola will face the consequences of machismo and must relearn everything, from walking to navigating the complexities of work, and most importantly, understanding the genuine essence of love.
The hit series has been remade in Spain, Peru and the Philippines, among other territories.
“Our new modern take on this beloved romantic comedy series is clearly resonating and we are now excited to offer these original Spanish-language episodes, as well as the format rights, to the rest of the international TV marketplace,” said Nadav Palti, who marked his 20th year as CEO & president of Dori Media Group last year.
Dori Media International chief content officer Joshua Mintz and Ana Celia Urquidi produced the show while Francisco Franco Alba and Ana Lorena Pérez Ríos directed it.
“This is Dori Media International’s first production in Mexico, and we are all very proud of the result and ‘Lalola’s’ proven potential for the international market,” said Mintz.
Founded in 1996, the studio is behind such global hits as “Losing Alice,” “The New Black,” “Ciega a Citas,” “Rebelde Way” and “Dumb.”
With outposts in Israel, Switzerland, Argentina, Spain and Singapore, the prolific production and distribution company presented more than a dozen new series at Mipcom last October, led by its two big action-drama series “Amia” and “Indal.”
“Amia,” filmed in Uruguay, is inspired by the 1992 terror attacks on the Israeli embassy and against the Argentinian Jewish community in 1994.
“Indal” is about the kidnapping of a police officer by a gang of Ethiopian Israeli youth.
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