Doja Cat's latest Skechers collaboration officially released worldwide
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Doja Cat‘s collaboration with Skechers officially arrived on the footwear brand’s website today (Sept. 28). The chunky sole kicks, dubbed the Doja’Lites, come in multiple colorways and retail for $125 a pair.
“It feels really cool to be able to create my own shoe,” said the rapper in an official statement. “To design something inspired by the iconic sneaker my peers wore back in the day – Britney Spears and Christina Aguilera – I feel like I am a part of history.” The full-on release follows a short limited run with the online marketplace StockX.
“Doja Cat is a fashion icon and the perfect visionary to reimagine one of our most iconic Skechers styles in a way that is both unique and forward-thinking,” added President Michael Greenberg. “Doja Cat generates headlines and buzz through everything she does, so the excitement surrounding the Doja’Lite styles presents an opportunity to introduce a remix of Skechers heritage sneaker designs to audiences globally.”
As Skechers’ first artist-in-residence, Doja worked with the brand to reimagine their Uno shoe back in April. The resulting product boasted ultra-bright colors and drew inspiration from cyberpunk vibes, Japanese anime, and the Y2K era.
In addition to her fashion venture, Doja has also returned to taking over airwaves with her fourth studio LP, Scarlet. That project came with 17 cuts with production from the likes of Ayo the Producer, Beat Butcha, Rogét Chahayed, D.A. Got That Dope, London On Da Track, and Jay Versace. As forecasted by Hits Daily Double, the album is expected to score a top 5 entry on the Billboard 200 with 68,000 album-equivalent units sold. Scarlet‘s biggest standout, “Paint The Town Red,” eventually peaked at No. 1 on the Billboard Hot 100, her first as a solo artist. It’s also the first rap single to nab pole position on that chart since Nicki Minaj’s 2022 hit, “Super Freaky Girl.”
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