Disney Streaming Business Could Generate $11 Billion in 2020, Analysts Estimate

Disney’s direct-to-consumer streaming business has already gotten off to a successful start, but analysts expect the media and entertainment giant to generate $11 billion in streaming revenue this year, putting it far above its media and network counterparts. Analysts at Macquarie Research said they expect Disney’s streaming revenue to make up roughly 19% of the company’s overall revenue this year, and 21% in 2021 when revenue is expected to hit $15.5 billion (including Disney+, ESPN+ and Hulu), which would represent nearly five times the amount of growth as linear TV. “Disney’s hugely successful streaming services launch has left all other traditional media companies far behind in the transition to direct-to-consumer offerings,” analysts Tim Nollen and Sean Kumar wrote in a recent note to clients. “2020 is of course an unusual year – though for some, the collapse in TV advertising and rapid shift of consumers from traditional to streaming TV makes it even more relevant. So we think it’s important to look at a hopefully more ‘normal’ year in 2021, when at least advertising shouldn’t have suffered a COVID-related shock drop.” Also Read: Streaming Time Almost Doubles as Viewers Flock to Netflix, Hulu During Pandemic | Chart During its third-quarter...

Read original story Disney Streaming Business Could Generate $11 Billion in 2020, Analysts Estimate At TheWrap