Alisa Bowen has been named president of Disney+, The Walt Disney Company announced Thursday. Her role is effective immediately.
Bowen will continue to report to Michael Paull, President, Direct to Consumer, Disney Media Entertainment & Distribution.
Bowen joined Disney in 2017 as SVP, Digital Media and CTO of the Company’s international operations where she led a transformation of Disney’s channel broadcast technology, content operations and digital publishing across EMEA, Asia Pacific and Latin America. She’s also led the global business operations for Disney’s streaming platforms, including Disney+, since its launch in 2019 and has overseen it as it has reached 152.1 million total subscribers, according to the company’s Q3 fiscal numbers for 2022.
“Alisa has been an indispensable member of our leadership team since the inception of Disney+,” Paull said. “She possesses a rare and valuable combination of deep institutional knowledge, forward-thinking innovation, and global vision rooted in a strong focus on our consumer, that is perfectly suited for this critical role, and I am confident that she will have an immediate and positive impact on the business.”
“Disney+ is a phenomenal growth story and has delighted fans around the world at tremendous scale. We have a best-in-class team behind this success and I’m excited to partner with them in this new role, as we drive the next phase of Disney+ growth,” Bowen added. “Our upcoming content is incredibly exciting, and we are committed to innovation to give our fans and subscribers the best possible experience, including more choice on how they can enjoy Disney+.”
Bowen is a seasoned media executive with decades of experience in product, technical and operational leadership roles in several global media organizations. She most recently served as EVP of Global Business Operations for Disney Streaming, overseeing global content and business operations for the Company’s direct-to-consumer video streaming businesses Disney+, Hulu, ESPN+ and Star+. This included cross-functional leadership of the global Disney+ rollout in 154 markets worldwide.
Prior to Disney, Bowen served as CTO of News Corp Australia where she was responsible for the digital transformation strategy, including the pivot to digital subscription business models and the launch of new digital advertising offerings. She has also held product, business operations and general management leadership positions at major media organizations.
Bowen holds a Masters of Business Administration from the London Business School and will continue to be based in Los Angeles, California.