Disney Has Sold 3 Million 'Frozen' Princess Dresses
If you ever feel like you’re surrounded by Frozen princesses, you’ll be relieved to learn that it’s not a paranoid delusion – just very good marketing. Disney Consumer Products reports that more than three million Princess Anna and Princess Elsa dresses have been sold this year in North America alone. What makes that statistic even more mind-boggling is the price tag: Those dresses cost between $49.95 and $99.95 at Disney stores, not including accessories. A high-end version of Elsa’s gown, which retails for $130, is the top-selling costume from the children’s-clothing catalog Chasing Fireflies. That’s a lot of money being dropped on sparkly blue dresses.
Related: Our Guide to the Flurry of Underground ‘Frozen’ Merchandise
However, even Disney admits that there is a major discrepancy in sales between Frozen’s two princesses. Specifically, products featuring Elsa, who sings “Let It Go” and nearly dooms her kingdom to eternal winter, are much more popular than those featuring her sister Anna, who is actually Frozen’s protagonist. “You sell two Elsas for every Anna,” a vice president from the J.C. Penney Co. told The Wall Street Journal in regards to Frozen dolls. Paul Gainer, executive vice president of Disney retail, says that the company expected sales to be more even, but notes that Anna still has the No. 2-selling princess costume. “Anna is holding her own just fine,” he tells WSJ. “Both girls are above and beyond all the other princesses.” And really, is anybody shocked that the princess with magical ice powers is the clear favorite?
