DirecTV Monthly Fees Have Surged at the Same Time Customers Have Fled

DirecTV’s monthly fees have increased sharply in the last year, coinciding with a subscriber exodus that has AT&T CEO Randall Stephenson weighing if it’s time to offload its struggling satellite business. In the past 18 months, DirecTV’s prices have spiked more than 20%, the New York Post first pointed out on Sunday night. The price for its cheapest option — a two-year commitment for its Select plan — now runs $70.50 per month on average, representing a 25% hike from June 2018. It’s most expensive option, Premier, has increased 11% to $162 per month during that same time. Those price increases have come as customers have started to ditch DirecTV at an accelerated rate. The satellite company has gone from 20 million subscribers since April 2018 to 17 million at the end of September 2019. Overall, AT&T’s TV business has lost nearly 1.2 million customers during the third quarter. Also Read: Dish Network Avoids Cord-Cutter Exodus, Posts Strong Q3 Subscriber Gains Thanks to Sling TV AT&T, DirecTV’s parent company, told the Post its price hikes haven’t been as severe for existing DirecTV customers, going up between 4-6% overall. “Our prices are in-line with others in the industry and reflect the...

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