Digital Transformation Is the Industrial Revolution of Our Age | PRO Insight
Around the globe, across all industries, every organization intent on surviving the next decade of economic disruption is shifting from analog to digital. Any company serious about advancing its brand, capturing its best customers and expanding its future is in the process of integrating digital technologies that will help them reimagine every aspect of their business. And most of them are failing. According to a recent McKinsey global survey on digital transformation, more than 80% of organizations have undertaken such steps in the past five years, but only 16% of respondents say their efforts have successfully improved performance, while also equipping them to sustain long-term change. Reported success rates in more traditional industries — like automotive and pharmaceuticals — are even more dismal (4%-11%). Why? That 50-page proposal made the idea of insinuating new digital technology into everyday business processes, operations, communications and other systems seem so simple. Why, then, are almost 9 of every ten organizations who attempt any type of digital transformation dissatisfied with the results? Because digital transformation isn’t just about technology. It’s about leadership and partnership and stewardship. Also Read: Why ESPN+ Needs 'Monday Night Football' to Play a Bigger Part in Disney's Streaming Future It...
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