Diesel Recruits ASAP Nast for New Campaign Inspired by 'Ray Gun' Magazine

Trace William Cowen

Diesel has enlisted ASAP Nast to star in the campaign for its new nostalgia-forward capsule with designer Shane Gonzales.

The collaborative effort marks an intentional throwback to the punk-centered aesthetic of the 90s, with particular inspiration taken from the iconic magazine Ray Gun. The Diesel brand has famously kept up a longstanding friendly relationship with Marvin Scott Jarrett, Ray Gun's founding publisher.

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