Following a rough week to get the new year going, Kylie Jenner has donated one million dollars to Australia for aid in combatting the wildfires that are destroying the country and taking the lives of hundreds of thousands of animals, as well as, twenty people, so far. But why has Jenner decided to make the donation now?
Her altruistic act comes with peculiar timing as the Kylie Cosmetics founder has been the center of controversy after posting two photos on Instagram that seemed to be antithetical to previous stances she's had, or simply just bad timing, as Jenner has tried to use as a defense. Still, the donation seems like an attempt for an about-face PR move, not necessarily something that is completely well-intentioned.
Perceived Hypocrisy in Instagram Post
The first incident that was brought up against Jenner stemmed from an Instagram post that she shared from her sister, Kim Kardashian. The post stated that over half a billion animals had already been killed by the wildfires. She captioned the repost with 'this breaks my heart'. Well-intentioned, right? Maybe not so much.
Not much later, Jenner posted again to her Instagram, but this time, it was a photo of her wearing pink Louis Vuitton slippers. The problem was that the footwear happened to be made of mink fur, which ironically involved the killing of animals for vanity purposes. People on social media were not happy with the perceived hypocrisy on Jenner's part and ensured that she was aware of it through the comments posted.
An Insensensitive Caption for an Instagram Photo
It's as if Jenner didn't put two and two together. The hypocrisy of advocating for awareness of the wildlife lost in the tragic Australian fires, while also posting photos that lacked overall empathy for the disaster down under, was truly astounding. It was obvious that she didn't get the connection.
On Monday, Jenner once again went to her Instagram account to share a picture of herself wearing a skintight nude fishnet dress with a yellow wig, all while sitting in front of a fireplace. The caption that she decided on for the photo was 'find ur fire'. Of course, the caption was immediately deleted and changed to 'night out'. Once again, people on social media were not happy with the young billionaire's tact and insensitivity to the wildfires in Australia.
Fans Call Out the Kardashian-Jenner Family
It seems that people had seen enough from the Kardashian-Jenner family not only being hypocritical in their stance on the tragic death of animals but simply using their platform to raise awareness without doing anything themselves to assist in the situation.
One person on Twitter voiced their frustration with this issue stating, "Nothing gets me more heated than to see the Kardashians/Jenners talk about climate change/wildfires & not donate even a penny." This comment would not go unnoticed by Kim Kardashian, though.
Kardashian responded to the tweet with, "nothing gets me more heated than to see people think they know what we donated to and to think we have to publicize everything." She also retweeted her sister, Khloe's, own statement.
"Good deeds should be done with intention and not for attention. We are all blessed to be able to bless others even if it is in the slightest way. But we do not need to be boastful about that. Be boastful in regards to teaching others how they may be able to help as well," it read.
The Real Reason for Kylie's Big Donation
While People Magazine has confirmed that Kylie donated money towards the fire services that are battling on the front lines, it's not apparent that she did so with the best intentions. If anything, it was a move of desperation to repair damage from the backlash she received from her two controversial Instagram posts.
Still, the gesture does help significantly for the fire services that are underfunded and underserved due to the enormity of the situation. Other celebrities have also donated large sums of money including Pink and Keith Urban and Nicole Kidman, with the likelihood that others will do so moving forward.