Move over, Calvin Klein.
Dior, Moschino, Opening Ceremony and more fashion houses are branding their elastic waistbands, too, making it easy for designer-savvy festivalgoers to show off their luxury taste while keeping cool in sports bras and briefs.
At Coachella in Indio, Calif., this past weekend, luxe designer names were spotted alongside more traditional underwear brand labels Tommy Hilfiger and Calvin Klein. Streetwear brands Supreme, Joyrich and Miley Cyrus-fave Di$count Universe were also in the mix.
Some fashionistas opted for mix-and-match logo looks; at the Levi's Coachella brunch on Day 2 in Palm Springs, we spotted a woman who paired her Dior bra straps (reading "Christian Dior") with a thick yellow belt by Off-White. She just so happened to be chatting with Virgil Abloh, Off-White's founder and creative director, who was DJ'ing the party.
A post shared by Chiara Ferragni (@chiaraferragni) on Apr 15, 2017 at 11:56pm PDT
For those seeking to get the look for less, Coachella also had its own branded sports bras and leggings available for purchase at the merch tents, in case flashy designer labels aren't quite your style.
Logos weren't limited to underthings, either. On the Empire Polo Club grounds, festgoers showed off their favorite designer labels on basketball jerseys, crossbody bags (the YSL monogram bag, $1,990, was a favorite) and good 'ol t-shirts bearing brands including Gucci, Balmain and Philipp Plein.