How Daytime Soap Operas Are Holding Up in Pandemic Viewership – Even With Repeats

Tony Maglio
·1 min read

Amid a whole lot of real-life drama, daytime TV’s melodrama is thriving — especially on CBS. Now, if they could just get that COVID-19 testing thing right… In TheWrap’s study of Nielsen’s Live + Same Day ratings for broadcast television’s daytime soap operas during the coronavirus pandemic, new episodes of “The Young and the Restless” on CBS have led the competition in both the key women 25-54 demographic, with a 0.9 average, and among total viewers, with 4.002 million. Over that same span, for which we included data from March 9 through June 14, fellow CBS soap “The Bold and the Beautiful,” the one that returned to production on Wednesday before immediately shutting down again the same day to ramp up COVID-19 testing, is in second place with a 0.8 demo rating and 3.477 million total viewers. Not only do both of the top daytime soap operas on broadcast television share a network, they also both have the Bell Family behind their series. Bell-Philip Television Productions produces “The Bold and the Beautiful,” which is showrun by Bradley Bell. “The Young and the Restless” is produced by Bell Dramatic Serial Company in association with Sony Pictures Television. Bill Bell, Bradley’s big...

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