‘In the Dark’ & ‘All American’: The CW Boss Touts Freshmen’s Strong Performance On Netflix
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When the CW renewed In the Dark for Season 2 in the spring, the series had just gotten off to a very modest linear start on the network. The CW brass gave the series an early pickup based on their belief in the show’s creative strength.
The network’s decision is getting validated by strong showing of In the Dark on Netflix, one of two freshman CW that had done very well on Netflix after a modest linear run on the broadcast network, along with All American. That drama also had the CW executives firmly behind creatively, and its Season 2 renewal was boosted by its initial binging on Netflix in the string.
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“We believed in it,” Pedowitz said of the decision to renew All American, noting that the strong Netflix performance “affirmed what we believed to be true.”
During the TCA executive session, the CW President revealed that “we’ve had a pretty fabulous out‑of‑season run with Netflix” for all of the network’s freshman series. “Charmed did okay. Legacies did really, really well. All‑American was a phenomenal hit, comparable to Riverdale. In the Dark is following just behind that, and it’s growing by leaps and bounds.” (Netflix viewership numbers is not made public by the streamer.)
Riverdale became a bona fide hit for the CW in Season 2 after the Season 1 summer run on Netflix brought new viewers to the CW. Also doing very well on the streamer has been fellow freshman drama Legacies and Charmed.
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