Customer-Loved Fashion Is on Sale for Amazon Prime Day 2023 for Up to 59% Off
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Score breezy blouses, comfortable pants, supportive sneakers, and accessories starting at $10
People / Jaclyn Mastropasqua
Amazon’s biggest sale event of the summer is here!
Amazon Prime Day started today and will continue through Wednesday, July 12, and the discounts are steep. There are thousands of deals on in-demand electronics, household supplies, beauty products, and more, with some things going for their lowest price of the year.
But if you’re looking to add new summer styles to your wardrobe, you have tons of on-sale options to choose from. Amazon is marking down products in every category — including in its customer most-loved section. For those who don’t know, the under-the-radar storefront houses popular products that Amazon customers are adding to their carts right now. They have a high number of five-star ratings and a slew of positive reviews, so you can trust that they’re worth picking up.
In the fashion department, there are tons of warm-weather pieces on sale for up to 59 percent off, Now's a great time to stock up on two-piece sets for when you want to stay comfy and cool at home, colorful one-piece swimsuits, cute, breezy blouses, and lightweight Croc sandals. Keep reading to see our top picks across clothing, shoes, and accessories.
Amazon Prime Day Deals on Customer Most-Loved Clothing
Grecerelle Sleeveless Racerback Maxi Dress with Pockets, $18.99–$36.99 (orig. $45.99)
Luvamia Tiered Bell Sleeve Blouse, $23.29 with coupon (orig. $31.99)
Ultranice Floral V-Neck Ruffle Wrap Dress, $32.99 (orig. $55.99)
Levi's Wedgie Straight Jeans, $47.70 with Prime (orig. $79.50)
Cupshe Colorblock Tie-Side One-Piece Swimsuit, $31.49 with Prime (orig. $34.99)
Merokeety Short-Sleeve Waffle 2-Piece Set, $36.99 with coupon (orig. $48.99)
Hanes Mini Ribbed Cotton Tank Top, $10 (orig. $14)
Ginasy Pull-On Dress Pants, $47.99 with Prme (orig. $78.93)
Rxrxcoco Front Cross Cutout Monokini One-Piece Swimsuit, $23.85–$25.82 with Prime (orig. $40.98–$42.98)
Hanes Ankle-Length Leggings, $15.48–$18 (orig. $26)
Cocopear Flounce Off-Shoulder Swimdress, $16.99 with Prime and coupon (orig. $39.99)
Goory V-Neck Camisole, $20.99–$21.99 with coupon (orig. $23.99)
Hotouch Oversized Button-Down Blouse, $20.71—$21.55 with Prime (orig. $37.99)
Related: When Is Amazon Prime Day 2023? Official Dates and Deals Revealed
Luvamia Tiered Bell Sleeve Blouse, $23 (Save 27%)
Amazon
$32
$23
Shoppers feel cute and cool in this Luvamia blouse. It has short sleeves, a tiered ruffle design, and a rear button closure for a romantic vibe, but the lightweight polyester fabric and loose fit makes it breathable enough to wear during hot summer days.
More than 12,500 shoppers have given the top a five-star rating, with reviewers calling it one of their “favorite tops.” One reviewer, who said they received “so many compliments” on the blouse, wrote: “The material is thick enough to wear nude undergarments and be fine, but thin enough I can feel comfortable wearing during the summer.”
Rxrxcoco Front Cross Cutout Monokini One-Piece Swimsuit, $34 (Save Up to 40%)
Amazon
$43
$26
If you’re looking for something to wear at the pool or beach, consider this monokini swimsuit that’s marked down to as little as $24 right now. Thousands of shoppers swear by the one-piece swimsuit thanks to the “great coverage” it provides.
The monokini has a crisscross design across the front, leaving a small cutout along the midriff to add a little sexiness. The halter top comes with adjustable straps for a secure fit, and there’s some ruching on the lower stomach with tummy control. Choose between 25 colors and patterns and sizes small through XL.
“[It] fits true to size, is comfortable, and feels like a two-piece suit without feeling skimpy,” one shopper said. “I never felt that I had to tug in certain places the way I often do in a two-piece suit.”
Related: The 22 Best Places to Buy Swimsuits of 2023
Ginasy Pull-On Dress Pants, $48 (Save $31)
Amazon
$79
$48
Need a pair of pants to wear at the office that won’t make you overheat? Then add these stretchy dress pants to your Amazon cart while they’re on sale. They are made from a blend of spandex, nylon, and rayon, so they feel soft and breathable, and are wrinkle-resistant — meaning you won’t have to worry about putting them through the wash. (Yep, they’re machine-washable.) Plus, they have pockets to hold your phone, lipstick, or ID card.
Shoppers have ordered multiple pairs of the skinny pants and call them their “go-to” for the office. “I've purchased four pairs of these and love wearing them,” a reviewer wrote. “The fit is perfect and I can wear them to work, traveling, or just staying at home. Pair them with a jacket or T-shirt and you're ready for anything.”
Early Prime Day Deals on Customer Most-Loved Accessories
Under Armour Charged Asset 9 Running Shoes, $47.95–$54.97 (orig. $70–$75)
Megnya Walking Sandals with Arch Support, $31.99 with Prime (orig. $49.99)
Cluci Backpack Purse, $31.49 with Prime (orig. $44.99)
MyFriday Crossbody Phone Bag, $19.99 (orig. $38.99)
Crocs Literide 360 Sandals, $30.02–$40.82 (orig. $49.99)
Dasein Faux Suede Evening Clutch, $18.39 with Prime (orig. $35.99)
Sojos Sunglasses, $12.74 with Prime (orig. $26.99)
Ugg Sport Yeah Sandal, $39.98 (orig. $59.99)
Aldo Greenwald Crossbody Bag, $43.02 (orig. $75)
Save 49% on the MyFriday Crossbody Phone Bag
Amazon
$39
$20
There are tons of impressive deals in the accessories department, including this popular small crossbody bag for 49 percent off. It comes in 10 colors, including black, red, light blue, and green, and is made of fake leather that has a worn-in look for a vintage feel. It measures just over 6 inches tall, so it can hold different-sized cell phones. It also has two zippered pockets that can store keys, credit cards, and sunglasses for extra security.
Throw it across your chest or sling the purse on your shoulder if you want it to hang lower. Best of all, the crossbody bag has a small hole that you can string your earbuds through, meaning you don’t need to wrestle with pesky cords when you’re on the go.
Related: These Sporty Sandals Are a ‘Must-Have for Summer,’ and They’re on Sale for $16 at Amazon Right Now
Save Up to 32% on the Under Armour Charged Asset 9 Running Shoes
Amazon
$75
$55
As far as footwear goes, you should definitely check out these Under Armour sneakers, which have received more than 10,000 five-star ratings from shoppers. Reviewers say they offer “great arch support” and are comfortable enough to wear during 12-hour-long work shifts without pain. Its mesh upper molds to your foot and keeps it cool, while the rubber sole provides good traction.
“I worked at an outdoor camp this past summer and these shoes were perfect for all the walking, hiking, biking, and running we did,” one shopper said. “They fit well and stayed in great shape… [They are] my new favorite pair of sneakers!”
Score the best fashion deals at Amazon during Prime Day and add your favorites to your cart before these discounts disappear for good. Shop more of our favorite customer-loved clothes and accessories below.
Ultranice Floral V-Neck Ruffle Wrap Dress, $33 (Save 41%)
Amazon
$56
$33
Hotouch Oversized Button-Down Blouse, $22 (Save 45%)
Amazon
$38
$22
Megnya Walking Sandals with Arch Support, $32 (Save 36%)
Amazon
$50
$32
Save $13 on the Cluci Backpack Purse
Amazon
$45
$32
Save 40% on the Levi's Wedgie Straight Jeans
Amazon
$80
$48
Crocs Literide 360 Sandals, $41 (Save Up to 40%)
Amazon
$50
$41
Merokeety Short-Sleeve Waffle 2-Piece Set, $37 (Save $12)
Amazon
$48
$37
Save 10% on the Cupshe Colorblock Tie-Side One-Piece Swimsuit
Amazon
$35
$31
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