Could Disney’s New $12.99 Streaming Bundle Be a Netflix Killer?
Disney just put Netflix and the rest of the streaming world on notice. That much is clear, after CEO Bob Iger said Tuesday the Mouse House will offer a $12.99 per month bundle with Disney+, ESPN+ and ad-supported Hulu this upcoming November. The deal saves viewers $5 per month compared to paying for the services a la carte, and costs the same as Netflix’s standard subscription. “I think what they just announced [Tuesday] is the best value in America,” FX CEO John Landgraf told TheWrap. “It’s broadcasting content in the first window from three of the four major broadcast companies. It’s all those unbelievable brands making new original programming; it’s Hulu’s original programming; it’s what FX can contribute to that. It’s ESPN. It’s really like an incredible bundle of value put together.” (FX is owned by Disney.) Disney’s package already has some industry experts predicting a changing of the guard when it comes to streaming supremacy. Needham analyst Laura Martin, in a note to clients on Wednesday, said “We project [Disney] will win (and Netflix will lose) the U.S. SVOD battle.” Martin forecasted Disney will eat into Netflix’s 60 million U.S. accounts and reach 24-30 million domestic subscribers by 2024,...
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