Hi, hello, and welcome to our Holy Grail Beauty Awards. This seemingly endless scroll contains the best products, treatments, and tools of the year. It’s basically beauty’s greatest hits list—and our biggest awards ever too.
And JSYK, curating these awards is no easy feat. It’s the cumulative effort of months—yes, literal months—of ~research~. First, our team of editors collected all the new, exciting, and noteworthy beauty launches, and then we tried, tested, and swatched them (and then retried, retested, reswatched them again) to narrow down the hundreds of options to these 167 winners. Along the way? Some epic fails, some epic discoveries, and some LOL-worthy moments too (TBT to the time I unknowingly attended a Zoom happy hour wearing two completely different eye makeup looks).
The best bright lipstick, the actually good acne treatment your skin deserves, the game-changing hair mask…they’re all right here. Meet the new holy grails of beauty—we hope you love them as much as we do.
Breakouts? Dryness? Dark spots? Redness? We gotchu.
Bc your below-the-chin skin deserves its *own* multistep routine.
Aka the stuff worth making an appointment at the derm for.
Consider these the essentials for a good hair day every day.
All absolutely worthy of being added to your cart, like, right now.
Remember when people said makeup was over? LOL, we’re rolling our eyes too.
Everything you need to become an accidental mani-pedi influencer.
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