The Coolest Exclusive Toys and Merch of San Diego Comic-Con 2023

James Whitbrook

July 18, 2023 at 5:00 PM·5 min read

Image: Mattel, Penguin Random House, NECA, and Mondo

It’s a weird year for San Diego Comic-Con, as this week the show opens with a raft of absent studios and amid the shockwaves of an unprecedented labor movement in Hollywood. But the more things have changed for SDCC 2023, one thing’s stayed the same: there’s plenty of cool toys and collectibles con-goers (and in some cases, those of us stuck at home) can get their hands on.

Every year before Comic-Con begins io9 walks you through some of the best, and occasionally silliest, exclusive toys and merchandise you’ll find on the convention floor, and as the 2023 event prepares to kick off tomorrow evening with preview night, we’re taking a look at everything from Figuarts to Hasbro, from Mondo to Mattel, and many, many more. While this isn’t everything at the con, it’s a pretty good sample of what you can expect, whether you’re walking the floors yourself or waiting to see just how you can get your hands on some of these goodies yourself from the comfort of your own home.

$50, available through wristbanded access at the Penguin Random House Book World Booth.

Mattel Masters of the Universe Revelation Motherboard

$65, also available at Mattel Creations starting Friday, July 21 at 9:00 am PDT.

Mondo Marvel’s Spider-Man 2 Print by Tomer Hanuka

Online edition (left) will be timed, and cost $80; booth edition (right, LE 215), is $100.

Spinmaster The Mandalorian N-1 Starfighter Model Kit

$30.

McFarlane DC Multiverse 30th Anniversary Knightfall Batman

Price unknown, available at DC’s SDCC booth.

NECA Teenage Mutant Ninja Turtles III Samurai Turtles 4-Pack

$150, sold out online but available at NECA’s SDCC booth.

Bandai S.H. Figuarts Dragonball Z Super Saiyan Goku and Gohan 2-Pack

$90, also available through Premium Bandai.

Hasbro G.I. Joe Classified Series Chuckles

Price unknown, available to preorder at Hasbro Pulse through one-time QR code provided at Hasbro’s SDCC Booth.

Hallmark Star Wars: Knights of the Old Republic Darth Revan Ornament

$30, also available at New York Comic Con 2023 later this year.

Mattel Jurassic Park Hammond Collection 30th Anniversary Steven Spielberg

$30, also available at Mattel Creations starting Friday, July 21 at 9:00 am PDT.

Mondo X-Men: The Animated Series 1/6 Scale Logan

$215, also available online from Mondo starting Wednesday, July 19 at 10:00 am PDT.

Jazwares Star Wars Micro Galaxy Squadron Storyboard Ships

$20 each—X-Wing, A-Wing, and TIE Interceptor sets available.

McFarlane Spawn With Throne (Sketch Edition)

$80, also available online at Entertainment Earth.

Hasbro Marvel Legends Deadpool and Bob, Agent of Hydra 2-Pack

Price unknown, available to preorder at Hasbro Pulse through one-time QR code provided at Hasbro’s SDCC Booth.

Gentle Giant Retro Jumbo Indiana Jones

$120, also available at Gentle Giant.

S.H. Figuarts Dragonball Z Son Gohan and Raditz 2-Pack

$85, also available through Premium Bandai.

NECA Melmac Cosmic-Con Alf

$40, sold out online but available at NECA’s SDCC booth.

Mattel Hot Wheels Jurassic Park Jeep Wrangler With Dr. Ian Malcom

$30, also available at Mattel Creations starting Friday, July 21 at 9:00 am PDT.

Mondo Masters of the Universe 1/6 Scale Prince Adam

$250, also available online from Mondo starting Wednesday, July 19 at 10:00 am PDT.

The Loyal Subjects BST AXN IDW Comics Teenage Mutant Ninja Turtles

$120 four-pack or $30 each.

Hasbro Star Wars The Vintage Collection Krrsantan

$40, available to preorder at Hasbro Pulse through one-time QR code provided at Hasbro’s SDCC booth.

DC Comics Sandman Helm Masterpiece Edition

$750, only 25 copies available at DC Comics’ SDCC booth.

Mattel Mega Pokémon Magikarp Building Set

$65, also available at Mattel Creations starting Friday, July 21 at 9:00 am PDT.

Loungefly Transformers Soundwave Cassette Pin Set

$20, available at the Loungefly SDCC booth and on Funko.com at 9:00 am PT on Thursday, July 20.

Funko Ant-Man and The Wasp: Quantumanium Pop! MODOK

Special shoutout goes to this particular horror. Available at the Funko SDCC booth and at Gamestop in the U.S..

And Many, Many, Many More Funko Pops

Funko always brings a ton of Pop Vinyls to the con, and most are available through participating retailers outside of the convention—see above and below for more information on where to grab which figurines.