Just one month after becoming a free agent, the pop star made a decision regarding her "label family," choosing to sign a new worldwide record deal with Universal Music Group.
Swift announced the move in November 2018 on Instagram
, writing, "I'm ecstatic to announce that my musical home will be Republic Records and Universal Music Group. Over the years, Sir Lucian Grainge and Monte Lipman have been such incredible partners. It's so thrilling to me that they, and the UMG team, will be my label family moving forward. It's also incredibly exciting to know that I'll own all of my master recordings that I make from now on."