Comedy Central’s ‘South Side’ Is This Year’s Top Cable Comedy Debut Among African Americans (Exclusive)

Comedy Central’s “South Side” series premiere reached beyond the Chicago city limits — especially among African Americans. Counting three days of playback, the new comedy’s first episode posted a 0.85 rating among African American viewers ages 18-49, making it Comedy Central’s highest-rated series premiere in that demo since June 2017. Those Nielsen numbers also make “South Side” the No. 1 new primetime cable comedy premiere of 2019 in the same demo. Among all adults 18-49, “South Side” averaged a 0.30 rating, which also counts three days of delayed viewing. All told, the comedy’s premiere drew 2.2 million multiplatform viewers — that tally counts the premiere, streaming tune-in, and replays. Also Read: Comedy Central's 'Good Talk' Trailer: Anthony Jeselnik Is Back on TV, and Baby, He Hates TV (Video) Comedy Central is particularly pleased with how “South Side” immediately improved upon its time slot among African American viewers. Here are its comps from the previous four-week average for Wednesdays at 10:30 p.m. ET: African American adults 18-49 rating: 0.85, up +268% from the previous four-week average African American men 18-49 rating: 1.1, up +218% from the previous four-week average African American women 18-49 rating: 0.65, up +368% from the previous four-week...