Cody Johnson, Koe Wetzel, Dwight Yoakam to play Pryor's Born & Raised fall music festival

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Cody Johnson, Hank Williams Jr., Koe Wetzel, Dwight Yoakam and Midland are among the headliners for the 2024 Born & Raised Festival in Pryor.

The first Born & Raised music and camping festival took place in 2021, and the three-day, four-stage Oklahoma fall festival showcases left-of-center country acts who comfortably walk the line between the outlaw country, Americana, Red Dirt and folk genres.

The 2024 festival is set for Sept. 13-15 at Pryor's Rockin Red Dirt Ranch, which is the same venue that will host the Rocklahoma rock and camping festival over Labor Day weekend.

Here's what you need to know about this year's festival:

Justin Moore performs at Bridgestone Arena on Friday, Feb. 2, 2024, in Nashville, Tenn.
Justin Moore performs at Bridgestone Arena on Friday, Feb. 2, 2024, in Nashville, Tenn.

Who else is playing the 2024 Born & Raised Festival?

The fourth annual Born & Raised festival lineup also includes The Red Clay Strays, Shane Smith & The Saints, Paul Cauthen, Treaty Oak Revival, The Cadillac Three, Cody Canada & The Departed, William Clark Green, Wade Bowen, Kolby Cooper, Jack Ingram, Colby Acuff, J.R. Carroll and Brent Cobb.

Also, The Band of Heathens, Stephen Wilson Jr., Ole 60, Pony Bradshaw, Tyler Halverson, Jamie Lin Wilson, The Wilder Blue, Maggie Antone, Reid Haughton, Clayton Mullen, Kin Faux, Django Walker, Zandi Holup, Harper O'Neill, Lance Roark, Josh Weathers, Jason Scott & The High Heat, and Blaine Bailey are on the lineup for this year's fest.

Koe Wetzel and his band perform in concert at Paycom Center in Oklahoma City Okla. on Sat. Oct. 1, 2022.
Koe Wetzel and his band perform in concert at Paycom Center in Oklahoma City Okla. on Sat. Oct. 1, 2022.

Born & Raised and Rocklahoma festivals returning for 2024 under new ownership

Born & Raised Festival — like Rocklahoma — is returning for 2024 under new ownership.

Danny Wimmer Presents, billed as the largest independent live event producer in the UnitedStates, recently announced the acquisition of the two Oklahoma music events.

The Danny Wimmer Presents festival portfolio includes events like Welcome To Rockville, Sonic Temple, Inkcarceration, Louder Than Life, Aftershock, Bourbon & Beyond and GoldenSky.

The Danny Wimmer Presents team has vowed to continue to work with Pryor Creek Music Festivals, the original creators of Rocklahoma and Born & Raised, with many key stakeholders remaining involved in both events in 2024 and beyond, according to the announcement.

Dwight Yoakam performs in concert during Willie Nelson's 4th of July Picnic at Q2 Stadium on July 04, 2023 in Austin, Texas.
Dwight Yoakam performs in concert during Willie Nelson's 4th of July Picnic at Q2 Stadium on July 04, 2023 in Austin, Texas.

What else is new for this year's Born & Raised festival?

College Town, a new designated area within the Born & Raised campgrounds, is being created specifically with college-going music fans in mind. Students with a valid college ID can purchase general admission festival passes at a reduced rate and secure their campsite in College Town to get rowdy among their peers.

A leaderboard will be featured on https://bornandraisedfestival.com to showcase which campuses are repping Born & Raised the hardest, with the strongest pulling campus winning a designated section for campers within College Town, plus special prizing.

When do 2024 Born & Raised festival passes go on sale?

Three-day festival passes go on sale at 10 a.m. Friday, April 26, and a wide variety of ticketing tiers will be offered.

Deluxe offerings will include a kick-off barbecue on Thursday, Sept. 12 for weekend and camping passholders, daily acoustic performances for VIP passholders and glamping options. All weekend pass purchasers and campers are welcome to attend the Thursday Night Honky Tonk Kick-off party at no additional cost.

Weekend passes start at $189.99, plus fees, with a $10 down or 10% down (of total cart value) layaway option.

Single-day passes will be released in the coming months.

Fans can secure early-bird pricing and pre-sale access by signing up for the Born & Raised newsletter before the public on-sale on April 26. For a full breakdown of ticketing options and to purchase, go to https://bornandraisedfestival.com.

This article originally appeared on Oklahoman: Cody Johnson, Koe Wetzel to play Born & Raised Oklahoma's music festival