Black Friday AM Update: Moviegoers took a rest on Thanksgiving spending an estimated $35.1M on the top 20 films but they’re coming back in full force today on Black Friday, which is one of the more lucrative days at the B.O., shelling out north of $75M, a 114% climb. Disney/Pixar’s Cocois still faring better than the studios’ Good Dinosaur two years ago, but just a few steps behind last year’s Moana and mega hit Frozenwhich respectively posted $82M and $93.6M over their Thanksgiving five-day openings. Tonight, and even tomorrow’s matinees, will provide a better indicator of just how high this A+ CinemaScore film can go. Some think Coco has a show at $77M in five-days, but industry estimates currently point toward $74.8M by Sunday. 3-day now projected at $51M. Industry estimates have Coco at $20M-plus today. Yesterday, Coco rang up $9M, which again is better than Good Dinosaur‘s Thanksgiving ($6.5M), $900K shy of Moana ($9.9M) and $2M behind Frozen‘s($11M) Thanksgiving. The notion is that the latter two films had the Disney princess halo working in their favor at the box office.
Warner Bros./DC’s Justice Leaguewasn’t that far behind Coco yesterday, making $8.5M which will yield a $42.2M 3-day, $61.3M 5-day, and running cume of $173M. Figure around $17M for the Diana Prince, the Caped Crusader, Man of Steel and friends.
Lionsgate’sWonderin third place made $3.9M which puts the Stephen Chbosky-directed title at $22.6M over FSS, -18%, and $32.7M over five.
Chart based on industry estimates for the Thanksgiving stretch of Nov. 22-26 as of Friday AM:
Ranked by 5-day
1.) Coco (DIS), 3,987 theaters / $13.3M Wed. (includes $2.3M previews) /$9M Thursday/ $20.3M Friday/ 3-day cume: $51M /5-day:$74.8M Wk 1
2.) Justice League (WB), 4,051 theaters / $10.45M Wed/$8.5M Thursday/$17.1M Fri/ 3-day cume: $42.2M (-53%)/5-day:$61.3M/Total: $173M/ Wk 2
3.) Wonder (WB), 3,140 theaters (+44) /$6MWed./$3.9M Thur/$9.7M Fri/3-day cume: $22.6M / 5-day: $32.7M/Total: $78M/Wk 2
4). Thor: Ragnarok (DIS), 3,281 theaters (-779) / $4M Wed./$3.5M Thur/ $7.1M Fri/ 3-day cume: $18.4M (-15%)/ 5-day: $25.6M/Total cume: $278.9M / Wk 4
5.) Daddy’s Home 2 (PAR), 3,518 theaters (-57) / $2.7M Wed/ $2.67M/$5.59M Fri/ 3-day cume: $14.6M (+1%)/ 5-day: $21.7M/ Total: $73.6M/Wk 3
6.) Murder on the Orient Express (FOX), 3,214 theaters (-140)/ $2.55M Wed/$3M Thur/$5.78M Fri/ 3-day cume: $15.2M (+10%)/5-day: $20.6M/Total: $76.2M/ Wk 3
7.)The Star (SONY), 2,837 theaters / $1.64M Wed. /$1M Thur/$2.8M Fri /3-day cume: $7.2M (-26%)/ 5-day:$9.6M /Total:$22M/Wk 2
8). A Bad Moms Christmas (STX), 2,948 theaters (-639) /$1.07M Wed/$940K Thur/ $1.8M Fri/3-day cume: $5M (-29%)/ 5-day: $6.7M/Total cume: $59.7M / Wk 4
9.) Roman J. Israel, Esq. (SONY),1,648 theaters (+1,644)/ $752K Wed. /$930K Thur/$1.56M Fri/ 3-day cume: $4.6M /5-day: $6.2M/Total: $6.3M/Wk 2
10.) Three Billboards Outside Ebbing, MO (FSL), 590 theaters (+537) / $786K Wed. /$665k Thur/$1.3M Fri/ 3-day cume: $4.1M (+276%) / 5-day: $5.55M/Total: $7.35M /Wk 3
11). Lady Bird (A24), 741 theaters (+503) /$754K Wed/ $576K Thur/ $1.2M Fri/3-day cume: $3.2M (+28%)/ 5-day:$4.56M/ Total cume: $9.9M / Wk 4
12.) The Man Who Invented Christmas (BST), 532 theaters / $198K Wed. /$256K Thur/ $383K Fri/3-day cume: $1.2M /5-day: $1.65M/ Wk 1
Thanksgiving AM Update:Moviegoers loveCoco: The Disney film earned an A+ CinemaScore last night, Pixar’s 6th ever, and the best since Up. On top of that, Coco came in much higher on its first day with an estimated $13.3M; which is behind Thanksgiving openers Moana ($15.5M) and Frozen ($15.1M) and ahead of Good Dinosaur ($9.76m) and Tangled ($11.9M). Currently, the Lee Unkrich-Adrian Molina film should hit $70M-plus in five days, and $47M over three days. But given how wild Black Friday is at the box office, and the current buzz for the film, Coco could conceivably go much higher.
The Pixar movie steps on the capes of Warner Bros/DC super friends movie Justice Leaguewhich earned $10.45M yesterday, -1% from Tuesday for a running total of $122.3M. Pic’s 5-day is at $63.6M with three day landing at $44.1M, -53%, which again, thanks to the holiday, bests the post-Easter drop of Batman v. Superman (-69%) and August champ Suicide Squad (-67%).
While many have dinged Justice League for being less-than as a superhero movie, especially in its ensemble execution, the fact is that it’s brought more dollars to the Thanksgiving frame than Warner Bros’ Fantastic Beasts And Where To Find Them a year ago: Last weekend the box office was at $200.3M, +27% higher than a year ago. This makes exhibitors happy.
In addition, another note about Fantastic Beasts: Even though that movie leaned more female at 55% in weekend one, it churned a 3X multiple at the box office ending its run at $234M. It will be interesting to see if Justice League does the same. By Sunday, the super friends will be pacing 12% ahead of Fantastic Beasts through 10 days with $175.4M. Some of this boils down to whether WB can keep close to 2K theaters like they did last year with a Star Wars on the marquee.
Lionsgate/Participant/Walden Media’s Wonder made $6M yesterday and is on course to do better than its opening in weekend two with an estimated $29M (+5%) and a five-day of $40.9M.
Industry estimates as of Thanksgiving morning for the Thanksgiving stretch of Nov. 22-26:
1.) Coco (DIS), 3,987 theaters / $13.3M Fri. (includes $2.3M previews) / 3-day cume: $47M /5-day:$70M Wk 1
2.) Justice League (WB), 4,051 theaters / $10.45M Wed 3-day cume: $44.1M (-53%)/5-day:$63.6M/Total: $175.4M/ Wk 2
3.) Wonder (WB), 3,140 theaters (+44) /$6MWed. 3-day cume: $29M / 5-day: $40.9M/Total: $78M/Wk 2
4). Thor: Ragnarok (DIS), 3,281 theaters (-779) / $4M Wed./ 3-day cume: $18M (-17%)/ 5-day: $25.5M/Total cume: $278.8M / Wk 4
5.) Daddy’s Home 2 (PAR), 3,518 theaters (-57) / $2.7M Wed/ 3-day cume: $14.3M (-1%)/ 5-day: $19.2M/ Total: $73.2M/Wk 3
6.) Murder on the Orient Express (FOX), 3,214 theaters (-140)/ $2.55M Wed/ 3-day cume: $13.7M (-1%)/5-day: $18.9M/Total: $74.5M/ Wk 3
7.)The Star (SONY), 2,837 theaters / $1.64M Wed. /3-day cume: $7.35M (-25%)/ 5-day:$10.1M /Total:$22.6M/Wk 2
8). A Bad Moms Christmas (STX), 2,948 theaters (-639) /$1.07M Wed/3-day cume: $5.4M (-23%)/ 5-day: $7.5M/Total cume: $60.5M / Wk 4
9.) Three Billboards Outside Ebbing, MO (FSL), 590 theaters (+537) / $786K Wed. / 3-day cume: $4.29M (+246%) / 5-day: $5.75M/Total: $7.5M /Wk 3
10). Lady Bird (A24), 741 theaters (+503) /$754K Wed/ 3-day cume: $3.88M (+52%)/ 5-day:$5.4M/ Total cume: $10.7M / Wk 4
11.) Roman J. Israel, Esq. (SONY),1,648 theaters (+1,644)/ $752K Wed. / 3-day cume: $3.7M /5-day: $5.2M/Total: $5.2M/Wk 2
12.) The Man Who Invented Christmas (BST), 532 theaters / $198K Wed. /3-day cume: $975K /5-day: $1.4M/ Wk 1
UPDATE, midday Friday: Disney/Pixar’s Cocois looking at an opening day of $12.5 million (including last night’s $2.3M) as of this point per industry estimates, which is $3M less than what Moana chalked up a year ago. Right now, because it’s so early, both Coco and Warner Bros’ Justice League are in a battle for No. 1 overall at the domestic box office with an estimated $47M three-day and $68M five-day each. As we move along this week, it should settle down and separate the two.
Coco will beat Justice League today with the latter Zack Snyder movie making an estimated $10.5M, down 1% versus yesterday. If its projections hold, the DC superhero team-up will touch just under $180M. While we’ve been complaining about the film’s lackluster performance in regards to the DC franchise, exhibitors could care less about that: They’re rolling in concession cash, and the marketplace in the past three weeks has been a boom versus last summer’s doldrums.
Lionsgate’s Wonderis looking at $6M today, up 7% from Tuesday, with a current three-day outlook of $26.5M and five-day of $37.5M, heading toward $74.6M. The Stephen Chbosky-directed film will easily be Lionsgate’s best of 2017, topping John Wick: Chapter Two‘s $92M. On a three-day basis, Wonder is expected to ease 4% right now. Wow.
Disney/Marvel’s Thor: Ragnarok is looking at a $4M Wednesday, a three-day of $17.8M and five-day of $25M — still money out of Justice League‘s pocket. Running cume by Sunday looks to be $278.2M.
Other holders are as follows:
Murder on the Orient Express (Fox) $2.6M Wed, 3-day $13.5M and 5-day $19M, running cume by Sunday of $74.6M.
Daddy’s Home 2(Par) $2.5M Wed, 3-day $13.5M and 5-day of $18M, running come by Sunday of $72M.
Three Billboards Outside Ebbing, Missouri (FSL), 590 runs. $800,000 Wed, 3-day of $4.5M, 5-day of $6.2M. Total by Sunday of $7.96M.
Roman J. Israel, Esq (Sony), 1,648 runs. Looks like $800K today (including $175K from Tuesday night) for 3-day of $4.1M and 5-day of $5.7M. Total by Sunday of $5.8M.
Lady Bird (A24), 741 runs. $600K Wed, 3-day $3.4M and 5-day of $4.6M, Total by Sunday of $9.9M.
PREVIOUSLY, 8:26 AM: Disney/Pixar’s Cocobegan its Thanksgiving march on the box office last night with $2.3 million, with an eye on making $60M or more over the next five days.
Coco opens at a sensitive time for Disney. Just yesterday, Pixar boss John Lasseter said he was taking a six-month sabbatical amid allegations of inappropriate behavior. Still, that Hollywood insider scandal isn’t expected to rock Coco‘s prospects in the rest of the U.S. and Canada.
Coco‘s preview is just $300,ooo shy of Moana‘s $2.6M Tuesday preview a year ago. That pic racked up $15.5M on its first day. Coco is also far ahead of The Good Dinosaur, considered a bomb for Pixar with $1.3M previews ($9.76M Wednesday). Coco is also ahead of Disney’s uber hit Frozen, which made $1.2M on its first Tuesday ($15.1M Wednesday) during Thanksgiving week.
Coco in its Dia de los muertos story doesn’t have the Disney princess factor Moana possessed, which pushed down on Coco‘s projections prior to opening. But the film has a 95% certified fresh Rotten Tomatoes score, which could push its tickets sales higher; it’s just one point below Moana‘s RT rating. Moana grossed $56.6M in its first three days and $82M over five, making it the second-best Thanksgiving stretch debut after Frozen‘s $93.6M. Coco carries a reported production cost in the Pixar range which is typically between $175M-$200M before P&A, however, those in the animation world believe it’s much higher north of $225M.
The night before Thanksgiving is a notable one at the B.O. and Black Friday is even bigger. Today there are 74% kids off from K-12 and another 59% of colleges. That number moves up to 100% over the next two days.
Warner Bros/DC’s Justice Leagueled all films in regular release with a big Tuesday of $10.6M, up 41% over Monday, for a running cume of $111.9M. The Zack Snyder-directed movie is expected to take in a gross similar to Coco‘s with $60M over the next five days. While critics have strangled Justice League with a 41% Rotten Tomatoes score, audiences are enjoying it with final PostTrak showing a 4-out-of-5-star response with males at 62% enjoying the movie with an 80% overall positive, and females at 38% giving it an 85% grade. Warners is hoping that more of those older female Wonder Woman fans come out, just like they did for her June solo outing: Females over 25 are giving Justice League its best grades at 90%, but they’re still in the minority among the pic’s headcount repping only 18% of the audience. Leading the charge are males under 35 (32%, 78% positive), males over 25 (30%, 81% positive), and women under 25 (20% at 81% positive). Justice League overall has a 65% definite recommend.
Lionsgate’sWonderchalked up an estimated $5.6M yesterday, up 43% over Monday, for a five-day total of $37.1M. Many expect the Julia Roberts-Owen Wilson movie to be north of $64M by Sunday in its running domestic total.
Sony’s Roman J. Israel, Esq.expands from four to 1,648 today. Bleecker Street has the period piece The Man Who Invented Christmasin 500 houses, while Focus Features will open its Gary Oldman-as-Winston Churchill biopic Darkest Hour in four New York and Los Angeles theaters.Ditto on that count for Sony Pictures Classics’ Spirit Award-nom leading pic Call Me By Your Name.