Coco Rocha Makes Her Own Style Lane at Cannes

Coco Rocha Makes Her Own Style Lane at Cannes
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Coco Rocha is championing her icon status this week in Cannes.

The supermodel created her own category of style during her time in the Riviera, wearing everything from a sculptural flower dress to a Botticelli-esque gold gown. She served up some of her buzziest fashion moments at the 77th Cannes Film Festival, as well as accompanying events in Cannes.

Rocha first made the red carpet her own on May 20, when she kicked off her Riviera stay at the Cannes Film Festival premiere of “The Apprentice.” She wore a stunning ensemble from Robert Wun’s Spring Summer ‘24 Couture collection, taking care to show off its details with a number of poses.

cannes, france may 20 coco rocha attends the the apprentice red carpet at the 77th annual cannes film festival at palais des festivals on may 20, 2024 in cannes, france photo by lionel hahngetty images
Lionel Hahn

Aptly named the “trench gown,” the dress featured a voluminous tan skirt with a large peplum “collar,” multiple brown buttons, dangling “straps.” Its detachable tan long sleeves were decorated with silver buckles, while pink pleated fabric spilled out of the cuffs to create a billowing silhouette.

Up top, the same pink fabric made up a strapless corset with a sweetheart neckline and cone-like details at the bust. Not one for subtlety, Rocha accessorized with a large diamond necklace and a matching ring.

canadian model and actress coco rocha arrives for the screening of the film marcello mio at the 77th edition of the cannes film festival in cannes, southern france, on may 21, 2024 photo by sameer al doumy afp photo by sameer al doumyafp via getty images

For the premiere of “Marcello Mio” the next day, the star opted for a transparent gown that literally dripped with diamonds. The long-sleeved dress had a vintage feel with intricate crystal netting, embedded gemstones, and diamonds that dangled from every angle.

Rocha emphasized the retro look with gold platform heels, as well as a tennis necklace and matching diamond earrings, both from Astrea London. She wore her brown hair slicked back in a ‘20s-esque hairdo, and brought the shimmer to her glam with a sparkling silver eyeshadow.

cannes, france may 22 coco rocha attends the kilian paris sunkissed goddess party at the 77th annual cannes film festival at salama restaurant on may 22, 2024 in cannes, france photo by cindy ordgetty images
Cindy Ord

After embodying a chandelier, Rocha referenced another inanimate object for the Kilian Paris “Sunkissed Goddess” Party. She arrived wearing a black minidress with red sequin floral motifs and a dramatic bust, the latter of which fanned out into a pleated circle of tulle and satin to make the supermodel look like a Chinese folding fan. transparent black knee-high tights, embroidered with the same red sequin flowers, played up the ensemble as Rocha, barely visible behind her outfit, wore a matching red lip and bold black eyeliner.

cap dantibes, france may 23 coco rocha arrives at the amfar gala 2024 presented by the red sea international film festival the 76th annual cannes film festival at hotel du cap eden roc on may 23, 2024 in cap dantibes, france photo by daniele venturelligetty images for red sea international film festival
Daniele Venturelli

As the week ramped up, so did Rocha’s outfits. Her next look, for the amfAR Cannes Gala, resembled none other than the Palme d'Or. Glimmering gold panels sprawled like leaves over her transparent nude gown, while a gold cape made of feathers hugged her figure and added to the ethereal ensemble.The supermodel wore her dark hair slicked back with a headband, looking like she had emerged from the heavens like Botticelli's Birth of Venus.

On Friday, Rocha wore her most outlandish (and impressive) look. She attended the premiere of La Plus Précieuse Des Marchandises in a striking and sculptural white Cheney Chan dress. Made to look like the delicate petals of a flower, the gown featured a green bedazzled border to make the piece even more realistic.

cannes, france may 24 coco rocha attends the la plus precieuse des marchandises the most precious of cargoes red carpet at the 77th annual cannes film festival at palais des festivals on may 24, 2024 in cannes, france photo by stephane cardinale corbiscorbis via getty images
Stephane Cardinale - Corbis

Its ivory pleated fabric swirled around the supermodel’s shoulders, enveloping her head and neck to resemble the point of a petal. A layered diamond necklace and sweeping diamond earrings added to the ensemble’s dewy look.

Rocha matched the detailed gown with intense eye makeup, including fluttering false eyelashes, a metallic green eyeliner, and light green eyeshadow topped with green chrome flakes. She finished off her glam with pink blush and a glossy pink lip.

While her engagements in Cannes have ended, the supermodel continues to serve looks wherever she goes—and her next ensemble is eagerly awaited.

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