The Clydesdales are back! Budweiser teases new Super Bowl commercial
The Clydesdales are back.
After leaving its Clydesdales hitch on the advertising sidelines for last year’s Super Bowl LVII, Budweiser parent St. Louis-based Anheuser-Busch announced Thursday that the animals would return in a new TV spot for Super Bowl LVIII, set for Feb. 11.
In a 15-second video posted to social media, Budweiser teases the new ad, showing six of the iconic draught horses climbing a snow-covered hill with a snow-covered barn and mountainside in the background.
The ad — described by the company as a “timeless message of resilience, determination, and coming together over a beer” — will be part of 2 ½ minutes of national advertising time purchased by the beermaker during the game. Other ads will promote its Michelob Ultra and Bud Light brands.
Last year, Budweiser opted for a regional Super Bowl ad, dubbed “Six Degrees of Budweiser,” featuring actor Kevin Bacon narrating as a six-pack of Bud is passed from person to person and finally, the viewer. It was only the second time in 37 years that Budweiser skipped the national broadcast of the NFL’s biggest game. In 2021, the beer brand sat out the Super Bowl, choosing instead, it said, to focus on raising awareness about the COVID-19 vaccine in partnership with the Ad Council.
A history of Clydesdale Super Bowl ads: From lamb streaker to brotherhood, let's enjoy some Budweiser Clydesdale Super Bowl commercial favorites
2022: Budweiser, Clydesdales are back in Super Bowl LVI commercial lineup after skipping 2021
When did the Clydesdales first appear in a Super Bowl commercial?
The Clydesdales made their Super Bowl debut 38 years ago, again tromping through the snow to the brand’s signature jingle “Here Comes the King.”
How many Super Bowl commercials have the Clydesdales been in?
Since then, the horses have been part of the Super Bowl broadcast more than two dozen times in some of the most memorable spots in advertising, including:
Football
Year: 1996
A football game between teams of Clydesdales comes down to a last-second field goal.
Separated at Birth
Year: 1999
Two Dalmatians, separated as puppies, meet again years later, one atop a fire truck, the other riding on the Clydesdale wagon.
Respect
Year: 2002
Somber spot in which the team pays respect to the victims of the 9/11 attacks.
Brotherhood
Year: 2013
At a Chicago parade, a Clydesdale trainer is reunited with the horse he raised.
Puppy Love
Year: 2014
Dogs and Clydesdales are a common fixture in Budweiser commercials, but the bond between a puppy and the iconic horses is extraordinary.
Tom Szaroleta of the Times-Union contributed to this report.
This article originally appeared on Florida Times-Union: Budweiser Clydesdales return for Super Bowl LVII in new commercial
