Watching a new rap talent bubble up from the underground and scoop all the wins they deserve is always a thrill for rap fans. In an otherwise cynical world, it’s just a nice reminder that sometimes hard work really does pay off.
We’ve had a few success stories like that in UK rap these past couple of years, and one of the fastest risers is Clavish. After a string of well-aimed singles, freestyles, and a standout Daily Duppy, the North London native has just ticked another box on his list by collaborating with UK streetwear label/production outfit Stay Flee Get Lizzy. Dion ‘Sincere’ Hamilton’s brand has been on an incredible run of its own, teaming up with Kwengface, Cityboymoe, Fredo, Central Cee, Popcaan and more in the past few years, so it’s no small thing for Clavish to join those ranks.
As with every SFGL outing, it’s a slick operation with a high production value and they’ve tapped into everything Clavish does best. The instrumental’s restrained yet bassy and the focus is kept purely on the rising rap star and his laid-back, cool-headed way of lifting the lid on street politics and casually letting us know he really is about that life.
The video itself is just as slick, keeping the camera trained on Clavish throughout while we watch him nonchalantly stroll through a shoot while a throng of creatives and production crew work feverishly in the background. Peep the visuals above and be sure to add “Lately” to your playlists.