From CityPlace to Rosemary Square, now West Palm Beach's district is officially The Square

Eddie Ritz, Palm Beach Post
·2 min read

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What's in a name?

Well, a lot if you consider that the Good Book says in Proverbs "A good name is to be chosen rather than great riches."

Though the author may not have intended it to be applied to shopping destinations, in the sense that the right name can lead to better business, it pretty much does.

So whether you remember it as Downtown/Uptown, CityPlace or Rosemary Square, it's now officially "The Square."

Starting off originally as Downtown/Uptown, the shopping and dining destination was christened CityPlace when it opened in October 2000.

West Palm Beach's CityPlace: A look back at the area's beginnings

Photos: Before the Rosemary Square name, there was CityPlace. Here's a look at its beginnings.

Renamed Rosemary Square: New name, features, as CityPlace transforms from mall to urban neighborhood

It took that name on a 19-year run through good times and not so good, until it was time for a change.

That change came after a facelift which included curbless streets, beautiful pavers, lush landscaping and the amazingly lighted 'Wishing Tree.'

By the time the two-year renovation was completed CityPlace was out and Rosemary Square was in.

Though Rosemary Square tied it to the main city street that runs through the heart of it, people had taken to calling it just "The Square" for short.

Rather than fight it, the powers that be simply decided that it was a great name and officially changed the name to "The Square" in November.

"The Square is simply a condensed version of Rosemary Square since everyone had coined it ‘The Square’ anyways, we’re simply embracing it," said Sasha Jozefczyk, Director of Marketing & Experience at Related Cos.

A makeover from 2018 to 2020 added plenty of lush vegetation to the shopping and dining destination now known as The Square.
A makeover from 2018 to 2020 added plenty of lush vegetation to the shopping and dining destination now known as The Square.

In addition to the new name, the shopping, dining and entertainment destination has a pretty impressive list of new stores that are slated to arrive in the near future.

On the retail front UNTUCKit, the men’s apparel brand focused on producing casual shirts that are designed not to be tucked into pants, and Nini & Loli, a family-owned company supplying practical and stylish goods for discerning parents are both slated to open by the end of the year.

For foodies, Sweetgreen, a major national salad chain backed by tennis star Naomi Osaka, and Mexican restaurant El Camino are scheduled to open at the end of 2021/early 2022 and Salty Donuts should debut in the spring.

This article originally appeared on Palm Beach Post: West Palm Beach district: CityPlace to Rosemary Square to The Square