Cinnabon Is Selling Pink Cinnamon Rolls to Celebrate New “Mean Girls ”Film“ — ”Only on Wednesdays, Of Course!

The new 'Mean Girls' is in theaters on Jan. 12

Get in, loser. We’re getting Cinnabon!

The baked goods chain announced earlier this week that it is celebrating the release of the new Mean Girls movie by giving their world-famous cinnamon rolls a limited-time “On Wednesdays We Wear Pink (Frosting)” makeover.

Starting Jan. 17 and lasting every Wednesday through Feb. 7, items from the brand — including the Classic, MiniBon, BonBites and Center of the Roll snacks — will be available with the colored frosting, while supplies last and at participating locations only.

Cinnabon will also be selling Mean Girls x Cinnabon pink packs every day of the week, which will be available as 4-count and 6-count Classic Roll CinnaPacks or 9-count and 15-count MiniBon CinnaPacks.

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Related: 'Mean Girls' Musical Movie: Everything to Know

Almost 20 years after Tina Fey's original Mean Girls movie premiered in theaters, the Saturday Night Live alum is bringing her iconic comedy back to the big screen — this time as a movie musical reimagining based on the 2018 Broadway musical of the same name,

2004's original Mean Girls starred Lindsay Lohan, Rachel McAdams, Amanda Seyfried and Lacey Chabert. Lohan, 37, portrayed Cady, a high school student who moves to the United States from Africa.

She is then introduced to the complexities of high school's social hierarchies when she meets teen queen bees Karen Smith (Seyfried), Gretchen Wieners (Chabert), and their leader, Regina George (McAdams) — with the trio known as The Plastics.

The new movie musical stars Angourie Rice as Cady, Renée Rapp as Regina (reprising her Broadway role), Anantika as Karen and Bebe Wood as Gretchen. Fey, 53, and Tim Meadows will reprise their roles of Ms. Norbury and Principal Duvall, respectively.

Related: Is the New Mean Girls Movie a Musical? What to Expect When the Broadway Adaptation Hits Theaters

Along with the themed tasty treats, Cinnabon will also be taking part in a sweepstakes, in which one grand prize winner will receive a private screening for themselves and 50 of their closest friends to see Mean Girls in their hometown. The lucky customer will also be awarded a $100 Cinnabon gift card.

Ten other lucky runners-up will get the opportunity to win Cinnabon gift cards and other movie prizes.

The prizes will only be awarded to Cinnabon Rewards members, who can purchase a CinnaPack or a gift card online to enter. Lovers of the brand can also sign up or sign in to a Cinnabon Rewards account and fill out a submission form as well.

The new Mean Girls is in theaters on Jan. 12.

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