Assuming you don't follow the CIA on Twitter or elsewhere, there's at least a marginal chance you missed the government agency's recent rebranding, complete with a new logo. The response to it all, as you may have guessed, has largely hinged on design-related dunks tied to the agency's history.
Without going as deep as this fairly comprehensive Ad Age rundown, let's just note—for example—that the new logo does indeed resemble one you might see on a pre-pandemic Instagram post from a friend begging you to show up for their new two-piece band's show at the Laughing Lantern or whatever for, like, eight dollars.
the CIA needs to drop merch with their new branding - they can charge it to the credit card and home address they already have on file for me pic.twitter.com/UBb23hcsDf
— joe (@maloonds) January 5, 2021
Artist Ryder Ripps, whose other recent clients include Travis Scott and Grimes, eventually took credit for the rebranding effort, though the veracity of that credit-taking has since been brought into question by Ripps himself.
Ripps has been responding to criticism via his Twitter and Instagram presences, perhaps most notably telling one commenter in a since-deleted post that the involved fonts are also used by The Intercept.
"It's clearly a troll," Ripps said on his @ig.portfolio account.
Early Tuesday, he shared a pair of tweets in which he stated "thinking is not as fun as rock-throwing" and criticized people for giving the CIA attention by continuing to tweet about the rebranding:
Per an Associated Press piece from Monday, the aesthetic overhaul is part of a new website aimed at diversifying the agency.
At any rate, people have indeed shared a litany of CIA rebranding reactions in recent days:
why does the new CIA logo make them look like a joy division ripoff band pic.twitter.com/A6HAfAJcjU
— ace (@StiltOwl) January 5, 2021
DID YOU NOTICE THE CIA IS NOW COPYING MY STYLE? THE MOST IMPORTANT THING I SAID IN MY STRELKA LECTURE WAS WHAT I TRIED TO ACKNOWLEDGE IN MY YALE THESIS AS WELL HENCEFORTH THIS ADOPTION OF DETERRITORIAL AESTHETICS MARKS A NORMATIVE TRANSGRESSION OF HUMAN LANGUAGE AND CULTURE pic.twitter.com/OQcUy8sPaA
— neuroticarsehole (@neuroticarsehol) January 5, 2021
damn this cia rebrand be crazy pic.twitter.com/odhEJVOwKw
— Wilford Quimley (@friendlykitties) January 5, 2021
As if the actual CIA has rebranded as a monthly night at Sub Club pic.twitter.com/j5nT2lFFD9
— Joelinton Travel Tavern (@2__Benitez1892) January 5, 2021
CIA’s rebranding looks like a Cape Town techno party pic.twitter.com/TrfuXOyc1U
— free me (@consolationname) January 5, 2021
The new CIA logo is actually V tight. pic.twitter.com/xDBeAvAdT6
— Sam (@sampagnepapi_) January 5, 2021
I kind of dig the CIA rebrand?? pic.twitter.com/kZdDeJuekH
— the worm guy (harasser) (@endlesswario) January 4, 2021
the cia redesigned its website to look like *the intercept* pic.twitter.com/JGVMseTjGn
— Ali Breland (@alibreland) January 4, 2021
CIA is a cross-disciplinary journal created by makers working across mediums. We explore the intersection of art, text, identity, and space and our first issue is $1000 pic.twitter.com/uCy3tcG7Qz
— Gabi Shiner (@gabishiner) January 4, 2021
lmao the CIA homepage now looks like an urban outfitters pop-up shop https://t.co/rAfUzrUNkl
— Sam Biddle (@samfbiddle) January 4, 2021
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