Christina Aguilera Doesn't Want Women to Be 'Shamed' or 'Scrutinized' for Their Sexuality (Exclusive)

"I want [my daughter] to grow up not feeling any shame or stigma and feel comfortable as a woman," says the Grammy winner in a new interview

Christina Aguilera doesn't hold back when it comes to standing up against sexism.

The Grammy-winning superstar appears on the cover of ADWEEK's February 2024 issue, PEOPLE can exclusively reveal, and she opened up in the interview about working against double standards in society and how her sexual wellness brand Playground is doing just that.

"This has been a very comfortable and natural space for me to enter because [sexuality] has been such a big part of my life, my world, my music," Aguilera, 43, told the outlet after launching her brand last year.

Related: Christina Aguilera Promotes Sexual Wellness: 'There's 4 Different Places I Can Orgasm from Around My Vagina'

"I’ve experienced firsthand the double standards [put on women]; and I’ve been shamed for being open, for expressing myself sexually and trying to own my body, and for trying to empower other women. People are afraid of that," declared the "Dirrty" performer.

Playground soft-launched in June 2022, before Aguilera was revealed as the brand's co-founder and chief brand advisor last year. According to the powerhouse vocalist, she wanted to create a "safe space" in the sexual wellness market for women, as she felt it was largely comprised of products "made and packaged towards men, or for men and 'their women.'"

Since releasing provocative and defiant anthems like "Dirrty" and "Fighter" early in her career, Aguilera has remained outspoken on women's issues. With Playground, she's expanding her mission to uplift and support others into the realm of sexual health.

Related: Christina Aguilera Reveals the Wildest Places She's Had Sex — Including 'Bent Over' the Soundboard

“[Women] go through a lot with their sexuality," she told ADWEEK. "We’re shamed, we’re labeled, we’re scrutinized. It’s time for all that to end. That’s the future of this brand; it’s about opening doors for new conversations, [encouraging women] to take better care and have awareness for their bodies and themselves."

The "Candyman" musician is mother to 9-year-old daughter Summer Rain (shared with Aguilera's fiancé Matthew Rutler) and 15-year-old son Max Liron (whose father is Aguilera's ex-husband Jordan Bratman). Part of the inspiration behind her work with Playground is to lessen the stigma around discussing women's sexualities.

“I want [my daughter] to grow up not feeling any shame or stigma and feel comfortable as a woman,” Aguilera says. "I want my son to understand and appreciate women’s struggles and what they go through, and to feel part of the conversation as well."

Related: Christina Aguilera Rocks NSFW Manicure While Talking About Her Sex Life: 'Open to Interpretation'

In an interview with PEOPLE about Playground last year, the Burlesque star revealed she has open conversations about sexual wellness with her children.

"At this point in my life also as a mother, it's really important for me that I open up this conversation to my daughter and make sure that she feels empowered early on in her life to feel good about asking me any questions," Aguilera said at the time. "Simplifying the information and just making it very matter of fact. This is not something that we should be scared or ashamed of."

When approaching the conversation with her kids, Aguilera told PEOPLE it's important to "know your audience" and not "overwhelm developing brains."

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"It's very important that I'm honest with my kids, but I simplify it in a way that they'll be able to understand and digest. I never want to impose things to be so scary that it's going to impose anxiety or fear, even scary topics," she explained. "I really try to make sure it's done very matter-of-factly and to always know that their body is their playground."

"That is for them to decide how it should be used, how it should be treated, how it should be respected ultimately," added Aguilera.

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Read the original article on People.