Chiquis Rivera and beer brand Estrella Jalisco joined forces with Lyft to promote safe celebration on Cinco de Mayo, the unofficial day of fiesta adopted as a national holiday in the U.S.
As part of the partnership, Estrella Jalisco will offer up to 10,000 discounted round-trip Lyft rides in the Los Angeles area on May 5 during peak hours (5 p.m. - 5 a.m.). The "Horas extras" singer and Estrella Jalisco kicked off the partnership at special event in East L.A. on Tuesday (May 2).
"My values and cultural pride are aligned with Estrella Jalisco, and giving back to my community is at the core of my principles - especially when it comes to encouraging safe celebrations on one of the largest drinking holidays of the year," Rivera said in a statement.
The singer added: "I'm not only proud to share my cultural heritage with Estrella Jalisco, but I am also proud to support a Mexican brew that takes a responsible approach to celebrating Cinco de Mayo."
"We know that many beer lovers like to celebrate on Cinco de Mayo, and through our partnership with Lyft we're able to help them celebrate the holiday responsibly," Yonathan Bendesky, brand director for Anheuser-Busch, Mexican Imports, said.
In October, the Rivera family and Estrella Jalisco partnered for the Jenni Rivera hologram, which made its debut at the annual Day of the Dead event at Hollywood Forever Cemetery.