Chinese clothing brand accused of using blackface on their models in runway show
On Oct. 14, a runway show in China organized by clothing brand 022397Bluff caught some social media users’ attention for allegedly using blackface on its models.
Blackface accusation: Shanghai-based journalist Siyuan Meng shared a picture of the event on Twitter last week, which showed a line of runway models who donned colorful clothes and had their faces painted black.
Models at Shanghai Fashion Week in blackface at the runway show of 022397Bluff on October 14 despite its racist origins pic.twitter.com/vRK8REV7NQ
— Siyuan Meng (@SiyuanMeng9) October 14, 2021
“While 022397Bluff is known for using the embroidery and cultural elements of the Miao ethnic group as the designer himself is Miao (according to Baidu, a few Miao villages would put on blackface in weddings), showing up in blackface at a major fashion week is quite ignorant,” Meng wrote.
Meng also cited an infamous case of blackface on Chinese TV. In 2018, the world’s most-watched TV show, China’s Spring Festival Gala, drew outrage for using blackface in a comedic skit.
While China is not unknown for blackface on TV -- the latest case was less than one year ago when Chinese state media's New Year gala featured blackface -- it still came across very shocking for me at the show yesterday (but also there was not really any response from audience)
— Siyuan Meng (@SiyuanMeng9) October 14, 2021
Co-founded by Chen Ximing in 2019, 022397Bluff launched its first collection at Paris Fashion Week in March 2021, according to Not Just a Label. Chen, who majored in stylisme and modélisme, received his bachelor’s degree from the École de la Chambre Syndicale de la Couture Parisienne devient l'Institut Français de la Mode.
View this post on Instagram
A post shared by 022397BLUFF (@022397bluff_official)
Is it really blackface?: In an Instagram post, 022397Bluff shed light on the wedding custom of the Miao people, in which they paint their faces in black. The tradition signifies “blessings and happiness after marrying” for the bride, the post read.
View this post on Instagram
A post shared by 022397BLUFF (@022397bluff_official)
“According to the custom, the darker the wiping, the better: the darker the wiping, it means that the bride will have a lot of blessings and happiness after marrying,” 022397Bluff wrote. “The darker the wiping, the embroidered cloth dyed by the bride will be darker, and the clothes made by the bride will be better. The origin of the smearing face comes from a legend in the ancient song of the Miao nationality, and this wedding custom has been passed down to this day.”
View this post on Instagram
A post shared by 022397BLUFF (@022397bluff_official)
Miao is the official Chinese term used to describe the four distinct ethnic groups in China, mainly the Hmu people, Qo Xiong people, A-Hmao people and the Hmong people.
Reactions: Some Twitter users defended 022397Bluff painting their models’ faces black.
What racism? I never see any black people have that deep dark color shade, it’s literally outer space themed show
— Rexone (@xrefcece) October 14, 2021
I think this one is more like black mask rather blackface, something more theatrical rather than political
— NotYokoOno (@yoko_not) October 15, 2021
Featured Image via _022397
Enjoy this content? Read more from NextShark!
Pakistani TikToker sexually assaulted by mob of 400 men in public for hours
Clubhouse Fundraising Night Featuring Lisa Ling, Margaret Cho Aims to Empower AAPI Voices
Good Samaritan Fatally Stabbed While Helping Fellow Asians Against Robbery