Chiefs-Jets NFL Game Hits 27 Million Viewers as Taylor Swift Makes Second Week Cheering on Travis Kelce

NBC’s Sunday Night Football game featuring the Kansas City Chiefs vs. the New York Jets averaged approximately 27 million viewers, making it the most-watched Sunday show since Super Bowl LVII on Fox in February.

According to preliminary data across NBC, Peacock, NBC Sports Digital, and NFL Digital platforms, that’s a 22% lift from last year’s Week 4 game (22.2 million as the Chiefs faced Tom Brady and the Buccaneers). Last night’s game also registered a national TV household rating of 12.9/35 — up 15% from last year’s Week 4 matchup.

More from Variety

• Taylor Swift Joined by Ryan Reynolds, Hugh Jackman and Blake Lively at Travis Kelce's Chiefs Game Against New York Jets

• How to Watch the Chiefs vs. Jets Football Game Online for Free

• Beyonce in Final Talks to Release 'Renaissance' Concert Film Through AMC Theatres Following Taylor Swift Deal (EXCLUSIVE)

Viewership peaked at an estimated 29.4 million viewers between 9:30-9:45 p.m. ET as the Jets climbed their way within eight points of the Chiefs in the second quarter of the game. Though, Kansas City ultimately took home the win with a 23-20 final score.

With another appearance from Taylor Swift, who was joined by friend Blake Lively, amid romance rumors with Kansas City Chiefs player Travis Kelce, NBC’s “Taylor Made for Sunday Night” Sunday Night Football game promo was viewed approximately 8 million times.

In relation to her appearance last week at the Chiefs blowout against Chicago, which aired on Fox as the featured “America’s Game of the Week” faceoff, Fox’s telecast aired to an audience of 24.32 million total viewers and scored the highest among female demographics across the ages of 12-17, 18-49 this week.

In terms of audience, the trend continued with this week’s game as fans of the “Don’t Blame Me” singer flocked to catch her cameo. Viewership among teen girls aged 12-17 spiked 53% from the season-to-date average of the first three weeks of Sunday Night Football, while the audience among Women aged 18-24 was up 24%, and Women 35 and older increased 34%.

Best of Variety

• 48 Pop Culture Halloween Costumes for 2023: From Barbie to Ahsoka

• What's Coming to Netflix in October 2023

• Oscars Predictions: Original Screenplay - After Snubs for 'Mud' and 'Take Shelter,' Will Jeff Nichols Finally Find Recognition for 'The Bikeriders?'

Sign up for Variety’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.

Click here to read the full article.