Channel 4’s streaming service All 4 has acquired the U.K. rights to “Seinfeld” as part of a deal with Sony Pictures Television, the company announced on Tuesday. The streamer will host the iconic 1990s sitcom until Netflix takes the global rights in 2021.
All 4 will drop the first three seasons of “Seinfeld” on Feb. 7 and release one season every Friday over the next six weeks. By mid-March, all nine seasons and 180 episodes of the nostalgic hit will be available to All 4’s users for free.
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More than 20 years after its last episode aired, “Seinfeld” continues to be one of TV’s most valuable properties. Hulu agreed to pay roughly $130 million for U.S. streaming rights in 2015. Netflix’s five-year pact is believed to have cost the Los Gatos-based streamer an estimated $500 million.
Until early last year, Amazon Prime was the U.K. home of the hit series about a standup comic and his quirky cast of friends, starring Jerry Seinfeld, Michael Richards, Jason Alexander and Julia Louis-Dreyfus. Amazon users in the U.K. now have to pay for individual episodes or seasons.
“In making it available for free, we hope to bring a whole new audience to a show that has already earned an enduring and loyal fanbase,” said Charlie Palmer, All 4’s managing editor.
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