Chanel Posts Mysterious Frank Ocean Ads
By Jazz Monroe.
Last week, Frank Ocean released a new song called “Chanel,” featuring the lyric, “I see both sides like Chanel.” Now, Chanel has posted a pair of mysterious ads repurposing the line as a slogan: “We see both sides like Frank Ocean.” One of the ads promotes the fragrance Chanel No. 5, with text reading “Ocean” and “Land.” Both are tagged with Frank Ocean’s name as well as “#youknowmeandyoudont,” the campaign slogan for Chanel No. 5. See the posts below. Pitchfork has emailed Ocean and Chanel’s reps for comment.
We see both sides like Frank Ocean. #YouKnowMeAndYouDont #FrankOcean #CHANEL
A post shared by CHANEL (@chanelofficial) on
We see both sides like Frank Ocean. #YouKnowMeAndYouDont #FrankOcean #CHANEL
A post shared by CHANEL (@chanelofficial) on
This story originally appeared on Pitchfork.
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