Even if your favorite team is no longer part of the March Madness tournament, there's still a pretty solid reason to get excited for the Final Four of the 2017 NCAA men's basketball tournament: The March Madness Music Festival lineup is stacked.
The Chainsmokers, Keith Urban and Aerosmith are just a few of the huge names taking part in the three-day fest, with performances from March 31 through April 2. The festivities will take place at Margaret T. Hance park in Phoenix, in line with the location of the Final Four and championship games.
Also on the bill for the weekend are Blink-182, Macklemore & Ryan Lewis, Grouplove, Capital Cities, Leon Bridges and Nathaniel Rateliff & The Night Sweats. Each night of the festival will feature a different sponsor, with the AT&T Block Party kicking things off March 31, Coca-Cola Music on April 1, and Capital One JamFest on April 2.
"The NCAA March Madness Music Festival has become the largest event outside of the Final Four games themselves," Shea Guinn, senior vice president of Turner Live Events tells Billboard exclusively. "With three days of free concerts, A-list artists and well over 100,000 attendees it definitely adds another layer of excitement. The concerts allow fans from all over the country the opportunity to be part of March Madness even if they may not have tickets to the games."
Those who can't make it to Phoenix can watch a handful of the concerts throughout the weekend, as select shows will be live-streamed on NCAA.com, BleacherReport.com and the official NCAA YouTube channel. Information will also be available at the event's official website, the @FinalFour Twitter account, and the Final Four app.
Take a look at the March Madness Music Festival schedule of events below:
Friday, March 31: AT&T Block Party (performances from 4 to 10 p.m. Mountain Standard Time)
Saturday, April 1: Coca-Cola Music (performances from 2 to 10:30 p.m. MST, featuring a live broadcast of the first semifinal game at Margaret T. Hance Park)
Sunday, April 2: Capital One JamFest (performances from 3 to 10 p.m. MST)
Macklemore & Ryan Lewis
Nathaniel Rateliff & The Night Sweats