BusinessTechCrunch
A new startup called Auggie is aiming to give parents a single platform where they can shop for products and connect with each other. The company’s new app, which launched this week, offers parents a platform where they can share product recommendations, shop vetted products and find community amongst each other to get real-time advice on different parenting matters. Auggie was founded in August 2023 by Lily Walla, an entrepreneur who previously founded an edible branding startup called SPOTS NYC that sold to Branded Treats, a food-distributor for 1-800-Flowers.