CBS’ ‘Yellowstone’ Strategy Is a Big Win for Broadcast TV | Charts
Paramount’s decision to air reruns of the biggest show on cable, “Yellowstone,” amid Hollywood’s double strike on broadcast TV this fall is already paying off.
The five-year-old “Yellowstone” rerun of the series premiere is the most-watched linear program of the week, according to the Samba TV Weekly Wrap Report for Sept. 11-17. This was the first time that the hit show, which normally airs on cable on the Paramount Network, aired on CBS. With many other shows across cable and broadcast either delayed or postponed, we’ll see if “Yellowstone” can continue to dominate Sunday nights throughout the fall — even in reruns.
The Wrap Report provides an exclusive first look at the most-watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
“Yellowstone’s” achievement is also noteworthy for being the only scripted show to make the linear top 10 this week, as well as the show that finally unseated “America’s Got Talent” from the top spot. “AGT” falls to second this week after eight consecutive weeks in the No. 1 slot. The show also came in third and sixth this week, maintaining its tight grip on the linear charts.
Two episodes of CBS’ “Big Brother” make the top 10 this week, in fourth and ninth. ABC’s “American Ninja Warrior” is fifth, and three airings of “Wheel of Fortune” round out the list in seventh, eighth and 10th.
On the streaming side, Disney+ edged out Netflix’s hold with three of this week’s top five programs. “Elemental,” the Pixar summer theatrical release that was added to streaming this week, made an instant splash with 1.5 million households watching during its first five days on the Disney+ platform. Hispanic households were among the most likely to watch, over-indexing by 21%. Older millennials tuned in as well, over-indexing by 13%.
“Elemental” was one of two Disney summer movies to make the chart this week, as “The Little Mermaid” was fifth, after debuting at No. 2 last week. The other Disney+ title to make the top five this week was “Star Wars” series “Ahsoka,” coming in third as it nears its dramatic conclusion.
Netflix’s “Virgin River” sat atop the streaming chart for the second straight week, as audiences continue to bathe in the fifth season of the romantic drama. “One Piece,” Netflix’s big-budget live-action manga adaptation, dropped three spots to sit in sixth this week.
Meanwhile, Netflix has found another creative workaround to the strike slowdown with “Dear Child,” a thriller that is riding some critical buzz to become one of the most popular shows on the platform — despite the fact that its dialogue is in German. It’s the fourth most-streamed show this week.
Two other Netflix debuts make our list: “Spy Ops,” a docuseries looking behind the scenes of seven secret operations, is seventh, and the rom-com “Love at First Sight” is ninth. Our chart-topper from three weeks ago, the Netflix action series “Who Is Erin Carter?” falls from seventh to 10th this week.
Finally, holding steady on the streaming charts is Hulu’s “Only Murders in the Building” in eighth.
Cole Strain is the vice president of measurement products at Samba TV, a WrapPRO partner. Click here for more data and analysis from Samba TV.
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