CBS gives Golden Globes another five years to get its act together

The Golden Globes are seemingly always one step closer to the edge, and it’s about to break. Following decades of questions of legitimacy and entertainment value, the awards show appeared on death’s door as recently as three years ago, when former owners, the Hollywood Foreign Press Association, were investigated for discriminatory practices. As a result, Tom Cruise gave back his Globes and the ceremony went non-televised for its 2022 show. Nevertheless, the Globes persisted and awarded Nicole Kidman a statue for Being The Ricardos.

Apparently, news of the Globes’ death was greatly exaggerated (or maybe people were manifesting a world with one less awards show) because CBS has inked a new deal with the Globes, securing the show’s place on television screens for the next five years. Though the show was criticized for not being funny, this year’s ceremony was a ratings success for CBS. Just shy of 10 million people watched Jo Koy bomb his opening monologue, heard Kevin Costner mumble, and gazed upon the cast of Suits in all their glory. That’s the type of action Paramount Global wants more of.

“CBS’ collaboration with the Globes for this year’s broadcast was a big win for both of us and established strong momentum for awards shows in 2024,” said George Cheeks, CBS’ President and CEO, in a statement. “The Globes is a one-of-a-kind live event that adds another marquee special and valuable promotional platform to CBS’ annual calendar. I’m excited to expand the partnership with Jay and the entire team to continue to drive the Globes forward.”

Where the Globes go, controversy usually follows. We look forward to the Globes being its usual chaotic self, stress-nominating Ricky Stanicky for Best Picture—Drama, and starting this deal on the right foot.