CBS Balks at Airing 2022 Academy of Country Music Awards Over $22 Million Asking Price, Declining Ratings (Exclusive)

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CBS has balked at a staggering demand of $22 million a year to license the 2022 Academy of Country Music Awards, leaving show producer Dick Clark Productions scrambling to negotiate a new deal amid declining ratings and internal executive turmoil, TheWrap has learned. CBS, which has aired the ACM Awards since 1998, declined to counter the $22 million demand to renew its deal, according to two individuals with knowledge of the negotiations. The insiders said the new price was well above the previous $20 million annual price for a show that has lost almost half of its viewership since 2018. A rep for CBS declined to comment, while DCP and parent company MRC would not confirm the licensing fee. As a result of CBS’ response, Dick Clark Productions and MRC co-CEOs Modi Wiczyk and Asif Satchu are negotiating with NBC as part of a package deal that would renegotiate the network’s $60 million-a-year Golden Globes contact and extend its deal for the Billboard Music Awards, one insider said. DCP declined to comment, but another individual with knowledge of the situation insisted that the company negotiates each project independently of one another. NBC, which will not air next year’s Globes amid...

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