Carhartt WIP Drops Evocative Fall/Winter 2022 Campaign

All images via Jorre Janssens
All images via Jorre Janssens

Building on its Fall/Winter 2022 lookbookCarhartt WIP now returns to release its accompanying seasonal campaign, shot by Belgian director and photographer Jorre Janssens.

Celebrating the label’s long-standing relationship with music and skateboarding, the evocative imagery stars a plethora of diverse faces, including Nigerian-born south London rapper Flohio, who first worked with the brand in 2017, frequent collaborator Lord Apex, and Carhartt WIP’s international skateboarding team, Ibu Sanyang and Pepe Tirelli.

Highlighting some of the label’s seasonal must-haves, the campaign is presented in a series of striking black and white studio portraits reflecting the brand’s ever-evolving DNA. Items such as workwear-inspired jackets and checkered fleece outerwear are just some of the key pieces spotlighted by the label, along with striking varsity jackets and smooth leather bombers.

To coincide with the release of this campaign, the brand has also created exclusive playlists featuring music selected by featured team riders under the title Music to Skate to, as well as a selection of tracks chosen by Lord Apex exploring his musical inspirations.

Check out the selects from Carhartt WIP’s FW22 campaign in the shots below. The collection will be available on the brand’s webstore later this month.

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