Cardi B Set To Headline TikTok’s First Live Event, ‘In The Mix’
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Cardi B is set to headline TikTok’s first live global music event, Variety reports.
Along with Cardi, Anitta, Charlie Puth, and Niall Horan will perform at TikTok’s ‘In The Mix.’ The global event will be held at Sloan Park in Mesa, Arizona, on Dec. 10. TikTok will use their event to highlight emerging artists from their program, Elevate. During the event, TikTok will showcase and celebrate artists such as Kaliii, Isabel LaRosa, Sam Barber, and Lu Kala.
‘In The Mix’ will also feature interactive experiences for fans attending in person. TikTok will include a “For You Feed” at the fest, inspired by real-time browsing on the social media platform. The popular app will also livestream the event for fans unable to make it to Arizona. TikTok’s broadcast will feature appearances from the app’s most popular creators and influencers as they conduct a retrospective on the year’s hottest trends.
Paul Hourican, TikTok’s global head of music partnerships and programming, spoke about their new live event. He elaborated on their goal as a platform and what they plan to do for the music lovers in their community.
“No other platform mixes music, creativity, and community like TikTok. With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok,” Hourican said in press release. “Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.”
In other TikTok news, Snoop Dogg added the Death Row catalog to the platform in February 2023. Billboard reports the move arrived ahead of a wide streaming release of the songs and albums on digital streaming platforms.
The record label was acquired by the Doggystyle rapper in February 2022 and the 51-year-old artist pulled the library from streaming.
“Since I took Death Row off streaming almost a year ago, not a day goes by without people asking me to put it back up,” Snoop Dogg said in a statement. “As the Super Bowl rolled around, I knew fans would be looking for the music from our iconic performance in 2022, so I wanted to reintroduce the most historic catalog to the people.”
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