Cardi B Brings Her Signature Curves and Sharp Sense of Humor to ‘Sexy’ New SKIMS Campaign

The rapper strips down — and does some ASMR — for the latest campaign from Kim Kardashian's shapewear empire

Cardi B just came through drippin' — in SKIMS.

The 31-year-old rapper is the face of the brand’s latest campaign, which highlights updated pieces from one of the Kim Kardashian-founded shapewear brand’s most popular collections: the Cotton Collection.

The Grammy winner breathes new life into the fan-favorite collection, modeling the rejuvenated pieces — from lingerie and loungewear to the brand’s viral bodycon dress — which have been updated with new cuts, colors and SKIMS-branded waistbands.

Related: Nelly Furtado on Her Sexy SKIMS Spot, Skincare Routine and 'Leaning In a Lot More' to Her Career (Exclusive)

Kardashian, 42, teased the Vanessa Beecroft-shot campaign on Instagram, sharing a video of the rapper sporting a ribbed, oatmeal-colored two-piece set from the newly refreshed collection.

In the teaser, Cardi speaks in hushed tones, prompting commenters to declare that she is entering her “soft girl era,” and compare her to Kardashian herself.

“Everybody’s wearing SKIMS,” she says softly in the clip. “Are you?”

Related: Kim Kardashian Reacts to Fan Claiming Her SKIMS Bodysuit Saved Her Life When She Was Shot

The “Bodak Yellow” rapper brought not only her signature curves but also her signature humor to the loungewear campaign with a SKIMS-unwrapping ASMR session.

In a video Kardashian shared on her Instagram Story, Cardi whispers into a microphone as she opens some SKIMS pieces.

“It comes in this plastic bag so you know nobody put their p---- on your product,” she jokes before unwrapping a pair of shorts, which she says she previously wore in a TikTok set to her song “Bongos.”

The rapper has “always loved” the company’s Cotton Collection, per a release from the brand.

“It’s so sexy and makes me feel snatched yet comfortable while hanging out at home,” she said. “The new styles and colors I wore on set are even better, and I can’t wait to wear them all the time.”

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Cardi is just the latest fashion icon to give the shapewear brand her stamp of approval.

Earlier this month, Kim Cattrall channeled her iconic Sex and the City character, Samantha Jones, for the "Best of SKIMS" campaign.

"How do I feel about SKIMS? Oh, you'd like to know, wouldn't you?" Cattrall, 67, said before winking at the camera in one campaign video.

In Samantha-esque fashion, the actress also called the shapewear "freakin' fabulous.”

For the October campaign, also shot by Beecroft, Cattrall was joined by a slew of other stars: Lana Condor, Nelly Furtado, Hari Neff and Coco Jones.

Related: Kim Kardashian Models New Sexy SKIMS Swim Collection with Alien Co-Stars — See the Spacey Snaps

Earlier this year, SKIMS recruited rising stars Ice Spice, Nessa Barrett, Pinkpantheress and RAYE for a Gen Z-focused campaign.

"I'm excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists," Kardashian said in a press release at the time, adding that the “super talented” women “truly reflect our SKIMS community."

Since it was founded in 2019, the shapewear brand’s iconic campaigns have also recruited stars including SZA, Paris Jackson, Jenny McCarthy, Carmen Electra, Kourtney Kardashian, Megan Fox, Brooke Shields, Chelsea Handler and Juliette Lewis.

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