California's Squaw Valley Ski Resort Officially Scraps 'Offensive' Name, Unveils New Branding

·2 min read
Squaw Valley Ski Resort
Squaw Valley Ski Resort

Carol M. Highsmith/Buyenlarge/Getty Images Squaw Valley Ski Resort

As of Monday, the Squaw Valley Alpine Meadows ski venue is now named Palisades Tahoe.

Last August, the Olympic Valley, California, resort announced that it would be changing its title as the term "squaw" is considered a racist and misogynistic slur for Native American women, which was pointed out by local Native American groups that had requested an update to the "offensive" name, the Associated Press reported at the time.

"While we love our local history and the memories we all associate with this place as it has been named for so long, we are confronted with the overwhelming evidence that the term 'squaw' is considered offensive," a resort spokesperson said at the time, per the outlet.

On Monday, the ski resort — which was home to the 1960 Winter Olympics — announced its new name will be Palisades Tahoe, rebranding their social media pages as they introduced other aspects of the identity.

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"For more than a year, our community has been waiting, wondering and guessing what the new name for our mountains would be. Today marks the first day of the next chapter of our resort's storied history," read an Instagram caption.

Squaw Valley Ski Resort
Squaw Valley Ski Resort

AP Photo/Haven Daley Squaw Valley Ski Resort

"From our founding in 1949 and hosting the 1960 Winter Olympics, to the freeskiing pioneers and Olympians that put us on the map, the last seven decades have cemented our mountains' place in the halls of ski history," it continued. "While the name may be new, the legend and legacy of these valleys continue on, now as Palisades Tahoe."

Washoe Tribal Chairman Serrell Smokey said Monday, according to the Associated Press, that their tribal council gave "great appreciation for this positive step forward." Added Smokey, "There's been a lot of progress but there's still a lot of work to be done. We need to continue to capitalize on that progress and continue to push forward."

Dee Byrne, president and COO of Palisades Tahoe said, per the outlet, "It was the right thing to do and I think it's going to make a difference. I think we're going to be seen as a more welcoming, inclusive resort and community."