Burger King’s Belgium arm thinks its burger is so good that it deserves a Michelin star — and the fast food chain is very serious about its appeal for one.
Kevin Derycke, CEO Of Burger King Belgium, launched
a petition on Change.org begging Michelin Guide inspectors to consider
the restaurant following the rollout of its Master Angus burger.
“We know very well that ‘Burger King’ and ‘Michelin star restaurant’ don’t mix,” Derycke admitted in his open letter.
But the CEO did cite one reason the chain should be in the running for a star: the fast-food joint’s newest burger.
“Close your eyes, but keep them open a little longer to read what follows: first, you will be enchanted by the hypnotic perfume of a perfect flame grilled Angus patty wrapped in a soft bun,” he wrote.
Derycke’s letter, with its mouth-watering description of the burger, doesn’t end there.
“By the way, do you have many in your red book that can serve exceptional dishes in just five minutes, and all this guaranteed without having to book three months in advance?” he asked.
The CEO’s petition has only requested 500 signatures — and, as of Oct. 1, it has received nearly 460.
For its part, the social media at Michelin responded to Burger King’s plea on Facebook.
“Who said we need silver cutlery?” Michelin posted, suggesting that it would give Burger King Belgium a chance to prove itself