How Media Need to Work Together to Solve Problems | PRO Insight
Los Angeles is a mecca for creative people and industries. Given this focus, it is imperative that as a market, it is constantly stimulated to promote growth. Our job in the media business is to use creativity for innovation and evolution. Our brands want to capture consumer attention with something new and unexpected. Brands want big ideas, all of the first-evers, increased innovation — and they want it for every campaign. This town was not only built on entertainment but helped build some of the largest social platforms. The advertising for Facebook, Snapchat and YouTube are all done in L.A., and these platforms are now a major breeding ground for innovation. Not to mention that San Francisco, the birthplace of tech, is only an hour away by plane. The media industry here must lean into this culture in a way that we have never done before. Otherwise, we will miss out on our opportunities to grow. Also Read: The Slow Death of Hollywood (Guest Blog) All of us in L.A. (San Francisco and San Diego) are at a point where we must be more open, not just in what we are thinking, but also in the way that we work...
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