BTS Member Jimin Is Tiffany & Co.'s Newest Ambassador

Recently, all eyes have been on Tiffany & Co. for a number of reasons -- with most of them being its forthcoming collaboration with Nike, but also its growing list of impressive brand ambassadors.

Now joining that list is BTS member Jimin, who the brand just announced as its latest face. According to reports by WWD, the South Korean artist's partnership with Tiffany & Co. will begin imminently and his first ad campaign for the iconic jewelry brand is set for release later this year.

Jimin's appointment with Tiffany signals a continual shift for the brand, moving further and further into the K-pop sphere. Already an active brand ambassador is BLACKPINK member Rosé, who joined in 2021, and we expect to see plenty more where that came from.

On a wider note, luxury jewelry brands and K-pop stars appear to be a growing avenue for collaboration, with the likes of Jennie working with Chanel for Coco Crush and Lisa designing a watch for BVLGARI.

Stay tuned for more information coming soon, and in the meantime, here's the latest on Louis Vuitton and Yayoi Kusama's new fragrance drop.