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BTS has taken over the music world, topping the charts and breaking records. Now, the South Korean group is making waves in the fashion world, too.
The K-pop icons participated in Louis Vuitton's fall/winter "Spin-Off" collection show in Seoul Wednesday. The looks, created by Men's Creative Director Virgil Abloh, consist of 34 new designs that expand on the earlier 2021 men's fall/winter collection, released in January.
The group's seven members — RM, Jin, Suga, J-Hope, Jimin, V and Jungkook — wore seven looks from the collection, as the "Butter" band strutted in vivid greens, eye-catching reds, airplane-embellished suits and metallic brief cases.
BTS modeled the looks in a "moving-image performance," according to the show notes. The digital fashion video, directed by Jeon Go-woon, "stages a conversation between space, movement, and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity," the show notes said.
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The show featured a skyscraper in an industrial warehouse, made of metal framing with red staircases adorning the sides. BTS modeled the latest releases while walking around and within the structure, which was topped with neon lights and included a floating blimp that read "Hope."
In 2020, Abloh created "The Voyage" format that the BTS show followed, where the fashion house's collections and shows travel to different areas with adaptations central to destinations around the brand's global community, "meeting clients in their own parts of the world."
Louis Vuitton announced in April the Korean pop stars would be joining the brand as ambassadors.
"@bts_bighit are recognized for their uplifting messages that impart a positive influence," the brand tweeted at the time.
Before the announcements, BTS was seen wearing custom Louis Vuitton for their Grammys red carpet look during the 2021 award show.
BTS made history as the first Korean pop group to be nominated at the Grammy Awards for best pop duo/group performance. In February they spoke to USA TODAY about their historic nomination for their chart-topping English-language hit, "Dynamite."
“We're still figuring out what to make of it. But we do know this is a great honor and we're deeply thankful. We're trying our best to deliver a great performance to return all the support we received from our fans," group member Jimin said via an interpreter.
This article originally appeared on USA TODAY: BTS models in Louis Vuitton's menswear show as fashion ambassadors