Brazil’s Globo, Spain’s Atresmedia Renew Pact
Brazil’s giant media conglom Globo and Spain’s Atresmedia International, the overseas arm of top commercial broadcaster Atresmedia, have renewed their strategic pact for another five years, in which Atresmedia delivers Globo telenovelas, series and mini-series across Latin America and the U.S. Hispanic market.
“Since we launched the agreement five years ago, we have witnessed how well the audience of Atreseries and Atresplayer welcomed Globo’s content, which every month occupies very significant positions in the audience rankings and perfectly complements our original offer,” said Mar Martínez-Raposo, director of Atresmedia International.
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Key Brazilian productions comprising some 500 hours a year via Atresmedia include “A Life to Die For,” “Doomed,” “The Hunter,” “Time After Time” and “Ambitious Women,” many of which premiere exclusively on Atreseries and Atresplayer.
“We are very pleased to continue this long-standing collaboration in strategic territories for Globo such as Latin America and the U.S. We are always looking for new audiences and this renewal reflects the fact that our content connects with diverse audiences,” remarked Regiane Marcílio, Globo’s head of content distribution & partnerships.
Last year, Atresmedia Int’l reported a 7.6 million jump in subscriptions, boosting its overall reach to more than 65 million households in the world, including Latin America, the U.S., Canada and Europe, which made Martínez-Raposo note that “achieving such significant growth, despite such complicated market conditions, demonstrates the strength of our channels.”
Atresmedia credits part of its growth in subs to the deal it struck with YouTube TV in the U.S. last year where it has made Antena 3 content available since May in two tiers, Spanish Plan and Spanish Plus.
Its four-channel pay TV bouquet offers entertainment shows in Antena 3, series in Atreseries, movies in Atrescine and lifestyle programming in ¡Hola! TV.
As the largest media conglom in Latin America, Globo includes free-to-air TV and pay TV channels, as well as digital products and services, such as Globoplay, the largest Brazilian streaming platform.
In Brazil alone, Globo reaches up to 80 million people a day. In the international marketplace, its Emmy international-winning programming content extends to more than 160 territories and has been dubbed into 70 languages.
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