As the world steps up to combat racial inequality, numerous brands are also stepping up to do their part. Companies across beauty, fashion, entertainment and more are pledging donations to organizations and non-profits that support the black community, with some going even further to address the inequalities in their own workplaces and take steps toward making a meaningful difference.
Below are some of the brands stepping up to make a difference, with more and more pledging their support each day. Check back for more, as we'll be updating this list as companies continue to use their platforms to do some good.
437: The swimwear and apparel brand has introduced The 437 Business Fund, where they will be distributing $20,000 in the form of grants between four Black female-founded initiatives. The Business Fund is a long-term commitment to supporting the movement against racism, and towards justice and equality.
Adidas: The sports apparel brand announced they would be making a $20 million investment in black communities, with a commitment to fill 30% of their positions in the U.S. by black and Latinx people while improving on company culture.
Batu: The fashion brand will be donating $1 from every sale to their partner charity, Bravehearts, Australia's leading child protection organization working holistically to prevent sexual assault and exploitation among children, many of whom are underprivileged and disproportionately Black.
Bombas: The sock company is donating $250,000 to five organizations chosen by black employees that "combat the root causes of systemic inequality in the black community," with the first two rounds of donations going to A Second U Foundation and Sister's Circle.
Brooks Running: The sports apparel company has donated $100,000 to the Equal Justice Initiative, and have also pledged $1 (up to $250,000) for every runner who registers with the company to run on Global Running Day.
Bubbies Ice Cream: The frozen novelty brand has made a donation to the NAACP, as well as donated to initiatives in its local communities like The Popolo Project in Hawaii, Black Nurses Greater Phoenix and Arizona Community Foundation's Black Philanthropy Initiative.
Country Archer Jerky Co.: The 100% grass-fed jerky and meat snack brand has made a donation to NAACP, plus 100% of proceeds from website sales from National Jerky Day are being donated to the Jackie Robinson Foundation Scholars Program, a program that seeks to provide equal opportunity by addressing the achievement gap in higher education through scholarships, mentoring and leadership training.
Diamond Supply Co.: The fashion brand is re-releasing its Unity tee this Saturday, which was originally released as an anti-racism statement in 2017, with all proceeds from sales going to Black Lives Matter.
Eileen Fisher: The fashion brand is making a $25,000 donation to the Loveland Foundation, a therapy fund for Black women and girls, and a $25,000 donation to the NAACP Legal Defense and Educational Fund.
Girlfriend Collective: The ethical activewear brand has donated to Reclaim the Block, Black Visions Collective and Visit Lake Street, and maintains a social justice info page to encourage involvement and donations.
Glossier: The cosmetics company donated $500,000 to Black Lives Matter, the NAACP Legal Defense and Educational Fund, the Equal Justice Initiative, The Marsha P. Johnson Institute and We the Protectors, and also offered $500,000 in grants for black-owned beauty businesses.
I'mmany: The jewelry brand is donating 30% of the profits from their Flower Power series to The Loveland Foundation, which makes it possible for Black women and girls to receive mental health support.
Lego: The toy company is donating $4 million to "organizations dedicated to supporting black children and educating all children about racial equality."
Lyft: Through LyftUp, the rideshare company is offering $500,000 in ride credit to the National Urban League, NAACP, National Action Network, Black Women's Roundtable and National Bail Fund Network, and plan to donate further ride credits to Minneapolis' Lake Street Council.
Nike: The sportswear brand is donating $40 million over four years to various groups and organizations dedicated to supporting the black community and addressing racial inequality.
Pangaia: The sustainable clothing brand has donated to six organizations to help fight the fight including Color Of Change, Black Lives Matter, ACLU, NAACP, Black Visions Collective and Reclaim the Block.
Phenomenal Woman: The social cause awareness organization is donating 100% of the proceeds from sales of the "Phenomenally Black" t-shirt to Black Future Labs, a non-profit working to build Black political power that was founded by Alicia Garza (a co-founder of Black Lives Matters).
Sephora: The makeup retailer has donated over $1 million to National CARE, Center for Urban Families, the NAACP, the National Black Justice Coalition and the National Coalition on Black Civic Participation Black Women's Roundtable.
Spanx: The shapewear company is donating $100,000 split between Black Lives Matter, the NAACP Legal Defense and Educational Fund and the Minnesota Freedom Fund, plus another $100,000 to Atlanta-based organizations.
Warby Parker: The glasses retailer is donating $1 million to organizations dedicated to disabling systemic racism.
WeWoreWhat: The fashion brand will be donating a portion of proceeds from their popular cowhide swimsuit collection to the NAACP, as well as continue with their ongoing 15 Percent Pledge to allocate 15% of their marketing budget to Black models and creators.
Zadig & Voltaire: The fashion brand partnered with Black Art In America for a special Art is Hope Collection. The brand is donating a percent of proceeds from total site sales, plus 100% of the proceeds from the collection to Black Art In America.
—Originally published June 9, 2020, at 3:27 p.m. PT