Brad Pitt Makes the Case for Dressing Up in Sexy New Brioni Campaign

Brad Pitt
Brad Pitt

Mikael Jansson

Brad Pitt is back as America's hot boyfriend. And this time he's delivering his A-list modeling skills for a sexy fashion campaign with Italian menswear label, Brioni.

In honor of the fashion house's 75th anniversary, Pitt, 56, stars in Brioni's Fall/Winter 2020 ads, featuring a series of sultry black-and-white portraits shot by famed photographer Mikael Jansson.

Dressed in perfectly tailored, timeless pieces from Brioni's collection, the Academy Award-winning actor shows off his personality and effortless, laid-back style as he appears to be staring into our souls.

Brad Pitt
Brad Pitt

Mikael Jansson

"Record Breaking Heat in #California It's no #secret#bradpitt Fall/Winter 2020 @brioni_official," Pitt's stylists Nina and Clare Hallworth wrote on Instagram alongside the sexy images.

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Brad Pitt
Brad Pitt

Mikael Jansson

His stylists also posted a behind-the-scenes look at photoshoot for the campaign shot in black-and-white just like the photographs.

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In the video, Pitt is seen standing on the rooftop of a building in Los Angeles admiring the skyline. He walks inside with a Brioni jacket draped over his shoulder, then gets dressed in another look to shoot for the campaign. The actor's seen posing for the camera in a variety of head-to-toe Brioni looks.

"What a view!" the styling duo captioned the video shared on Instagram.

Pitt made his Brioni modeling debut in January when the brand ambassador starred in the label's Spring/Summer 2020 campaign.

Pitt will also release a signature line of exclusive items, including a limited-edition suit and tuxedo featuring a customized label, according to WWD.

"I've always admired Brioni's elegant and timeless designs," Pitt said of the campaign. "The brand embodies creativity, quality and excellence."